24k Rewards Program


  1. The promo will run from: February 8-March 31, 2021.
  2. This promo is open to Cebuana clients who will sign up and register at 24k.cebuanalhuillier.com and verify their account during the promo period.
  3. A Cebuana client can only register once. If in the system, there are two or more records of the same client, only 1 record will be included in the draw.
  4. A customer may only win once.
  5. There will be fifteen (15) winners of e-voucher worth P10,000 in the raffle draw. The e-voucher can only be used to purchase any jewelry at any Cebuana Lhuillier branches nationwide.
  6. There will be a unique e-voucher code for each winner which has no expiration date. The winners can claim their respective e-voucher at any of the 2,500 Cebuana Lhuillier branches nationwide. Winners must present 1 valid ID upon claiming their prize.
  7. Winners will have to bring one valid ID and the copy of their e-voucher upon purchasing any jewelry at any Cebuana Lhuillier branches nationwide.
  8. The deadline of registering/signing up and validation of 24k account is on March 31, 11:59pm.
  9. The qualified entries will be drawn on April 9, 2021, 11am at  P.J Lhuillier, Inc. ICT Office 3/F, The Networld Hub 156 Jupiter cor., Bel-Air, Makati City 1209. This will be done with the presence of DTI representative.
  10. Winners will be notified via registered mail.
  11. Unclaimed prizes will be forfeited sixty (60) days upon receipt of notification.
  12. Announcement of winners will be posted in Cebuana Lhuillier branches and official Facebook page.
  13. Employees of PJ Lhuillier Group of companies, agencies and services and their relatives up to second degree of consanguinity or affinity are not qualified to join the e-raffle.


The 24k Rewards Program instantly grants clients with exclusive privileges, discounts, freebies, and special service offerings for every transaction they make online or at any Cebuana Lhuillier branch nationwide.

  • Visit 24k Online Portal website, fill-out the application form and click submit
  •  24k Rewards Program is completely FREE to join with no renewal fees, just apply and start collecting points immediately.
  • You can log in to 24k Online Portal whenever you like to check your balance, redeem points and check on our special offers that is only available to 24k members.
  • Online registration for a 24k card does not provide a physical card however if you’d prefer a card option, they are available directly at one of our 2500 branches for only P100.

move to top

  • Fill out the application form and submit to any Cebuana Lhuillier branch. Present a valid ID upon application.
  • You can either pay the Php100 card processing fee or earn 50 reward points by constantly availing of Cebuana Lhuillier’s services starting from the date of your application.
  • Upon completion, an SMS notification will be sent to you detailing when your Cebuana Lhuillier 24k Card will be ready for pick-up.
  • The card can be claimed from the Cebuana Lhuillier branch where your application was processed. To claim the card, present at least one valid ID for verification.


move to top

24k plus EARN POINTS

move to top


  • Reward points can serve as a payment for interest or fees in any pawning and remittance transactions.
  • Reward points can also be converted to E-load credits.
  • Points can be used to pay bills.
  • 24k card also provides you easy management of transactions through the 24k Online Portal that lets you view your previous and current transactions with Cebuana Lhuillier. The portal also allows you to inquire about our services or even transact through cellphone or the Internet.
24k Cebuana members enjoy the following benefits:
  • Faster processing of transactions
  • Auto-text alerts or notifications on promos and transactions
  • Transactional queries via SMS
  • Invites to exclusive client events
  • Free jewelry cleaning
  • Preferential/maximum appraisal rates when pawning
  • Chance to increase prizes when winning in Cebuana’s promos
  • Check status of transactions on the internet via 24K Online
  • Discounts from partner establishments
  • Use reward points to pay interest rates and service charges in pawning and remittance transactions
  • Conversion of reward points to E-load
  • Use of reward points to pay for bills from partner establishments
  • Use of reward points to make a donation to charitable institutions
  • Conversion of reward points to coupons that can be used to purchase services and products from partner establishments.

move to top


How To Redeem Points
  1. Visit the nearest Cebuana Lhuillier Pawnshop branch or Pera Padala stand-alone outlet and present your 24k Cebuana card to our branch personnel.
  2. Have at least one transaction at the branch (pawning, renewal, redemption, remittance) and make sure that the card has at least 20 accumulated points.

move to top



Converting your 24k reward points to E-load
  1. Present your 24k card to our branch personnel.
  2. The branch personnel will check the total number of points in your card.
  3. The card must have at least 20 accumulated points available to purchase e-load from Cebuana Lhuillier.
  4. Choose from Cebuana Lhuillier’s loading services. The cardholder may load up to Php100 per day.
Converting your 24k reward points as donations to charitable institutions
  1. Present your 24k to our branch personnel.
  2. The branch personnel will check the total number of points in your card.
  3. Have at least one transaction at the branch (pawning, renewal, redemption, remittance) and make sure that the card has at least 20 accumulated points available to donate to charitable institutions that have partnered with Cebuana Lhuillier.
  4. Fill out the Pera Padala form, write the name of your recipient and, the amount that you wish to donate from your 24k reward points.

24k Partners

You can get big discounts on purchases using your 24k card. Just present your card at our 24k partners’ establishments.



move to top