News & Events

24k Card wows Southern Philippines


Following the successful 24k Isang Milyong Pasasalamat event held in Metro Manila, Cebuana Lhuillier went to Davao City and Cebu City last February for the 24k Cebuana Card relaunch.

In the two local press conferences, PJ Lhuillier Incorporated Business Quality Management Division Manager Warren Enteria discussed the 24k loyalty rewards program which holds a breakthrough record in the Philippine pawning industry. Cebuanos and Davaoeños were given a sneek peak of the improved features and expanded benefits packed in the membership card.

Local media attendees explored the latest SMS service from Cebuana Lhuillier where participants had a chance to win limited branded merchandise from 24k card.

To learn more about the new offerings of the 24k Cebuana card visit and


Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.