Valentine's Day is a natural time to share love and it becomes more significant when shared with those who feel unloved and deserted.
On February 14, the PJ Lhuillier Foundation, Inc. (PJLFI) organized an outreach program dubbed as “Ikaw LOLO at LOLA, ang Ka-Valentine ko” for the resident elderly of the Golden Acres Home for the Aged in Quezon City.

Together with PJLFI’s Metro Manila scholars, a total of 175 elders were served with special gifts, soft biscuits as raffle prizes and merienda. During the program, some of the elderly delightfully performed special numbers. Volunteer scholars and PJLFI staff also joined them in performing a song and dance presentation, which filled the event with cheer. In addition, several basic goods for daily use of the elders were turned over to the institution.

Outreach to Golden Acres Home for the Aged, which is a haven for neglected, abandoned, and homeless elders, is yearly conducted by the Foundation.

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.