The Nationwide Search for the Happiest Pinoy 2012 visits the City of Pines, Baguio City for a three-day propagation of the happydemic. This is the first leg of the nationwide rollout headed by Cebuana Lhuillier Insurance Solutions (CLIS) General Manager Jonathan Batangan.

Mr. Batangan was invited to the Kapihan sa Baguio, a weekly media roundtable organized by the Philippine Information Agency – Cordillera Autonomous Region (PIA-CAR) wherein the Honourable City Mayor Mauricio Domongan graced the event. This was followed by a press luncheon for Baguio City’s local press community held at Max’s Restaurant in SM Baguio City. Over 50 media men from TV, print, and city-based bloggers attended the luncheon.

Part of this year’s rollout is a campus tour held at the University of the Philippines Baguio and

St. Louis University. In cooperation with PJ Lhuillier Foundation Incorporated (PJLFI) and its scholars, a series of flyering, postering, and a Forum on Happiness was held to tap more students and encourage them to join the search.

The second leg to this nationwide rollout is in Naga City.

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.