Privacy Policy

Cebuana Lhuillier Privacy Notice
PJ Lhuillier, Inc., the company behind Cebuana Lhuillier, is committed to respecting and protecting your data privacy rights as a data subject in accordance with RA 10173 (“Data Privacy Law of 2012”), its Implementing Rules and Regulations and other applicable laws of the Republic of the Philippines.
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Why do we process your personal information (PI)?
We process PI for the following reasons:

  • Process your transaction(s) whenever you avail of our products and services;
  • Address your inquiries, concerns or complaints;
  • Comply with laws and regulations governing our products and services (i.e. AMLA, CIC, etc); and
  • Inform you about our new product/services offerings and promotions (“direct marketing”).

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Data Sharing
We may also share your PI with:

  1. Our accredited third party personal information processors such as contractors, vendors, financial and legal consultants.
  2. Our affiliate companies (for commercial purposes, including direct marketing or profiling)

Such data sharing shall be done in a manner compliant with the Data Privacy Act of 2012. Your PI may also be processed electronically and/or manually.

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What information do we process?
To process general inquiries or concerns about the products and services we offer:

  • Your Full Name
  • Your E-mail Address
  • Contact numbers

To process your transactions covered by RA 9160, Anti-Money Laundering Law Act of 2001, as amended:

  • Name
  • Present address
  • Date and place of birth
  • Nature of work, name of employer or nature of self-employment/business
  • Contact details
  • Specimen signature
  • Source of funds
  • Permanent address
  • Nationality
  • Identification Cards
  • Name, present address, date and place of birth, nature of work and source of funds of beneficial owner or beneficiary, whenever applicable
  • When the customer or authorized representative is a foreign national, passport or Alien Certificate of Registration issued by the Bureau of Immigration

As part of due diligence, we may collect information about religious affiliation in the event the date of birth cannot be provided (due to religious beliefs) as this is required information under the law.

If reasonably necessary, we may also process your sensitive personal information such as credit card details.

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Security Measures
We employ a combination of organizational, contractual, physical, procedural and technical security measures to secure your PI that we process. Only authorized personnel shall have access to your PI. We will retain your PI related to transactions for a minimum of ten (10) years to comply with applicable laws. On the other hand, PI collected from inquiries, complaints/concerns or during events will be retained for two (2) years.
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Access, Correction and Erasure/Blocking
You have the right to request for a copy of your PI that we keep as well as request for the correction of any inaccurate data.
You likewise have the right to suspend, withdraw or order the blocking, removal or destruction of your PI from our system.
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Limitation on Rights
The foregoing rights with respect to your PI shall not apply to the processing of personal data gathered for the purpose of investigations in relation to any criminal, administrative or tax liabilities that you may have, provided that we will process the same only to the minimum extent necessary to achieve the purpose of said investigations.
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How to contact us
Feedback, queries and transaction concerns on our products and services: [email protected]
Data Privacy-related queries and concerns: [email protected]

Para sa mga feedback, katanungan o anumang concern sa inyong transaction o sa aming products at services: [email protected]

Para sa mga katanungan o concerns kaugnay ng Data Privacy : [email protected]

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I want to know more about RA 10173
Please visit the website of the National Privacy Commission (
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