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PJ Lhuillier Incorporated Ramps Up its IT Infrastructure with IBM Systems to Support the Company’s Growth In

In photo: Ergilio Ong, PJ Lhuillier Incorporated chief information officer; James Velasquez, IBM Philippines country general manager; Ambassador Philippe Jones Lhuillier, PJ Lhuillier Inc. chairman; and Jean Henri Lhuillier, PJ Lhuillier, Inc. president and chief executive officer.

Makati City, November 28, 2011: PJ Lhuillier Incorporated (PJLI) recently strengthened its IT infrastructure with IBM BladeCentre servers and IBM’s latest eX5 systems to support the company’s continuous growth nationwide. The new IBM systems will also help PJLI address increasing customer demands and better prepare for the anticipated surge of business transactions in the last quarter of the year.

The IBM Blade Centre server is a highly integrated system comprising of blade servers, storage, management and networking options which help reduce management complexity, increase performance and energy-efficiency. It also significantly reduces costs with a highly reliable and flexible design that deters the need for "rip and replace" as capacity needs change.

As part of the solution, IBM BladeCentre HS22 blade servers will provide hot-swap drives and integrated systems management tools, common across all new x86 servers, to help improve the economics of PJLI’s current infrastructure, including fueling faster performance to a reduction in IT footprint, energy and connectivity costs.

In addition, the IBM BladeCenter HX5 server will deliver innovation with enhanced scalability, reliability, and availability features, to enable optimal performance for PJLI’s enterprise applications. The extended memory capabilities offered by IBM eX5 Systems enables the x3850 X5 to achieve new levels of productivity and will help PJLI to double their virtualization capacity, and assist in their most data-demanding applications. The combination of these capabilities will power PJLI’s production and back up systems to create a positive impact on all of the other key components of IT cost — space, power, labor, maintenance.

About PJLI

PJLI manages and operates over 1,500 Cebuana Lhuillier Pawnshop (CLP) branches nationwide led by Current Philippine Ambassador to Portugal Ambassador Philippe Jones Lhuillier. CLP continues to be the leading pawnshop company in the Philippines. PJLI also makes its mark in other industries such as international and local remittance, non-life insurance, rural banking, retail (jewelry and health and wellness products), hotel management, information technology management, sports, and real estate/property management.

About IBM

As IBM celebrates its centennial in 2011, it continues to increase clients’ innovativeness, efficiency and competitiveness through business insights and information technology solutions. Through its Smarter Planet strategy, IBM helps companies, governments and cities infuse intelligence into the systems and processes that make the world work smarter— from power grids, buildings and roadways to agriculture and waterways. IBM's clients consist of many different kinds of enterprises and represent every major industry and endeavor.


Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.