News & Events

‘Pambansang Bae’ Now a Ka-Cebuana

Alden Richards shakes hands with Cebuana Lhuillier President and CEO Jean Henri Lhuillier as the former becomes the newest brand ambassador of the largest microfinancial solutions institution in the Philippines.

In this photo (from left): Gigi Santiago-Lara, Senior AVP for Alternative Productions of GMA Network, Inc., Michael Sena, Integrated Marketing Communicatinos Group Head of Cebuana Lhuillier, Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, Alden Richards, Brand Ambassador of Cebuana Lhuillier, Philippe Andre Lhuillier, Vice President of Cebuana Lhuillier Services Corporation, and Simoun Ferrer, AVP and Head of Talent Imaging and Marketing of GMA Network, Inc.

Alden Richards, one half of the phenomenal AlDub love team, is now officially the latest Cebuana Lhuillier brand ambassador. The actor, TV host, and singer recently signed a contract with the country’s leading microfinancial solutions provider.

Richards has long been a loyal client of Cebuana Lhuillier, even before the AlDub phenomenon.  According to him and as confirmed by the company’s records, he has been availing of Cebuana Lhuillier’s Pera Padala service since 2011.

“We are more than happy to formally welcome Alden Richards to the Cebuana Lhuillier family. We’ve always believed that the best persons to promote our services are those who have actually availed and experienced the services and products we offer, those who are truly Ka-Cebuanas themselves, and Alden Richards suits the description perfectly,” Cebuana Lhuillier President and CEO Jean Henri Lhuillier said.

“I am so happy to be part of the Cebuana Lhuillier family because it is a brand that has positively impacted the lives of many Filipinos including mine and my family’s,” said Alden Richards.

Richards is set to star in Cebuana Lhuillier’s newest TV commercials, which will be released this summer.