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Cebuana Lhuillier’s 2,500 branches advocate financial independence promote micro-savings product thru its rural bank subsidiary

Nowadays, when money is hard to come by, it’s nice to know there are companies who will go out of their way to help Filipinos overcome their financial problems, starting with a few small steps.

Widely known for its pawnshop business, Cebuana Lhuillier is getting more recognized now for advocating financial independence, especially among lower-income communities, through promoting a micro-savings product of Cebuana Lhuillier Rural Bank.

Through more than 500 “iponaryo” sessions, around 80,000 employees in more than 2,500 Cebuana Lhuillier outlets go to various barangays, schools, non-government organizations, and local government units nationwide — to teach Filipinos how to manage their everyday spending, save even the smallest amount of money, keep it safe and secure, and grow it further.

The financial wellness program aims to help millions of unbanked Filipinos become financially capable by encouraging them to save money and opening a micro-savings account, one that can help them achieve their financial goals.

To start their journey towards financial independence, they just have to go to any Cebuana Lhuillier branch, and open a micro-savings account by submitting one valid ID and ₱50 initial deposit.


Authored by Elinando B. Cinco