News & Events

Cebuana Lhuillier unveils e-Money service


Cebuana Lhuillier unveiled its newest service which allows loyal clients to send money to their loved ones whenever and wherever in the Philippines through its e-Money service.


This service is made available for a more convenient and faster way of sending money for people who are always on the go. Sending money can be done online or through SMS.


To use this service, the clients must be Cebuana Lhuillier 24k or 24k Plus cardholders and should be enrolled in Cebuana Lhuillier’s e-Channel. After enrolling in the e-Channel, the clients may already enroll in the branch for their e-Money accounts.


Once the e-Money account is active, the clients already have the option to load their e-Money accounts from any of the more than 1,500 Cebuana Lhuillier branches nationwide.


The minimum e-Money that can be purchased per day is P100 while the maximum is P50,000. The maximum allowable stored e-Money in the 24k Card or 24k Plus Card is P100,000.


To send e-Money through SMS, text CEBUANA (space) ESEND(space) Receiver’s Last Name/First Name/Amount/Pincode to the assigned number. The sender will receive a text confirmation with the control number of the transaction.


This should then be forwarded to the receiver of the remittance. In addition, sending money online can be done through the e-Money tab of the clients’ accounts in


Clients must fill out the required fields and click the send button. The control number of the transaction will automatically appear on the screen. This control number must be sent to the receiver of the remittance to enable payout.


Senders of e-Money may also check their balance through SMS or through their accounts in


For more information, visit



Source: Business World (February 26, 2013)