News & Events

Cebuana Lhuillier thanks 25 years of success



The Pistahang Cebuana 25th anniversary Araneta concert was a resounding success! The jam-packed venue was attended by over 12,000 loyal Cebuana clients. This special event is Cebuana’s way of giving back to its clients for 25 years of overwhelming support.


Pistahang Cebuana showed its audience the wonderful and colorful way of Filipino celebrations by bringing Philippine fiesta inside the coliseum. Cebuana Lhuillier Brand Ambassadress Sarah Geronimo put the stage on fire as she showcased her dancing and singing prowess. Adding up to the grand celebration were Gerald Anderson, Rachelle Ann Go, Mark Bautista, Erik Santos, and Anja Aguilar who rendered amazing performances that amplified the audience’s excitement.


Aside from the concert treat, Cebuana Lhuillier also gave its loyal supporters a number of prizes including My Cebuana phones, Canon Ixus 115, Samsung netbook, LCD TV 32″ (Sony Bravia), Blackberry phones, and a lot of cash prizes. Also announced in the concert event was the 2.5 millionth Cebuana 24k Cardholder; yet another milestone for the company.


The event was indeed a night of fun, excitement, and celebration. The whole Lhuillier family, Ambassador Philippe J. Lhuillier, Señorita Edna Diago- Lhuillier, PJ Lhuillier CEO and President Jean Henri Lhuillier, CLSC Vice President Philippe Andre Lhuillier, Christine Lhuillier-Limjoco, Jacqueline Lhuillier-Hess, Angelique Lhuillier-Miranda, Camille D. Lhuillier, and Madeleine D. Lhuillier, were there to celebrate Cebuana’s silver anniversary with their loyal clients and dedicated employees.



Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.