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Cebuana Lhuillier strengthens Middle East presence

Aiming to better serve Filipinos within and outside the Philippines, Cebuana Lhuillier executives led by Cebuana Lhuillier Services Corporation Vice President Andre Lhuillier, recently headed to the United Arab Emirates (UAE) to cultivate linkages with new and existing partners in the region for the company’s international remittance arm.

Enriching its portfolio of partners, a memorandum of agreement between Cebuana Lhuillier and Al Fardan Exchang–one of the largest exchange houses in UAE–was signed by Lhuillier and Osama Al Rahma, CEO of Al Fardan Exchange and President of Foreign Exchange and Remittance Group (FERG).

Highlighting the importance of the company’s strong network of partners, Lhuillier said, “I’m glad that we continue to expand our reach in the Middle East. These partnerships are tremendously valuable because they allow us at Cebuana Lhuillier to serve more Filipinos abroad and their families in the Philippines.”

For his part, Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, cited the huge presence of OFWs in the Middle East.

“We have a lot of overseas Filipino workers in the Middle East, the very reason why we opened a marketing office in Dubai last year. Making our services available to more Filipinos is one of our ways to empower our clients and help them uplift their lives,“ he said.

Also present to meet with partners were CLSC General Manager Noel Cristal and Cebuana Lhuillier Chief Information Officer Ergilio Ong.

Aside from representatives of RAKBANK, Al Fuad, XpressMoney, and several other partners, the Cebuana Lhuillier team also met with MoneyGram global leaders Peter Osher and Grant lines, along with the money transfer company’s regional directors.

By establishing key partnerships in the Middle East, Cebuana Lhuillier wishes to make international money remittance between clients in the region and in the Philippines more convenient. There are as many as two million Filipinos currently based in the Middle East.