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Cebuana Lhuillier Seals Partnership with SM Advantage Card

Signing the MOA are (L-R) Baldwin Golangco; President of Marketing Convergence Inc., Jean Henri Lhuillier; President and CEO of Cebuana Lhuillier, and Alejandro Cruz; Vice President of Loyalty Marketing and Ecommerce of Marketing Convergence Inc.

Cebuana Lhuillier partnered with Marketing Convergence, Inc., the company behind SM Advantage Card, to strengthen the company’s loyalty program. The partnership allows Cebuana Lhuillier’s 24k Rewards cardholders to convert their points to SM Advantage Card points, consequently offering loyal customers more rewards options to choose from.

“We at Cebuana Lhuillier have always valued the loyalty of our customers and this is one great way to offer them an added privilege. I’m glad to work with SM Advantage for this project as it further boosts our loyalty program. Hopefully, we can explore more partnership opportunities together and find more ways to empower our clients,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.

“Going beyond the mall experience, SM Advantage has become part of our members’ daily lives. From simply paying their phone bills, to gassing up their cars, to booking their accommodations on their next travel destinations and now with pawning, doing money transfers, and securing for their insurance with our newest partner, Cebuana Lhuillier.” Baldwin Golangco, President of Marketing Convergence, Inc. said in a statement.

With the partnership, Cebuana Lhuillier’s 24k Rewards cardholders can convert their points to SM Advantage points and use it to shop at The SM Store, SM Supermarket, SM Hypermarket, Savemore Market, Watsons, and other SM Retail establishments.

All Cebuana Lhuillier 24k, 24k Plus and 24k Gold Rewards cardholders are eligible to convert their points to SM Advantage points through SMS. Eventually, the conversion can also be done through devices that will be installed in Cebuana Lhuillier’s over 1,800 branches in the Philippines. Available denominations are 100, 200, and 500.