News & Events

Cebuana Lhuillier's Search for the Happiest Pinoy bags Anvil Award

February 18, 2011 – A couple of months after receiving the much coveted Quill Award for Excellence, Cebuana Lhuillier Insurance Solutions bagged an Anvil Award of Merit for the nationwide Search for the Happiest Pinoy. The 46th Anvil Awards Gabi ng Parangal was held at the Edsa Shangri-la Hotel and was attended by over 500 industry leaders in telecommunications, banking, pharmaceutical, and education among many others. The Search for the Happiest Pinoy campaign was recognized under Anvil’s Special Events category for linking insurance with peace or mind and happiness. The Happiest Pinoy title was awarded to good-humored corporate executive Winston Maxino in 2010, who was also present at the event to receive the award on behalf of CLIS.

Conducted annually by the Public Relations Society of the Philippines, the Anvil symbolizes excellence in public relations in the Philippines. All entries were evaluated by qualified public relations professionals and distinguished multi-sectoral jury led by Chief Justice Renato Corona.

Major awards were given to the following:

  • Grand Anvil – Metrobank Foundation, Inc. for the “2010 Teacher’s Month Campaign”– a multi-sectoral campaign which aims to enhance awareness on and participation in UNESCO’s World Teachers’ Day
  • Bronze Anvil – GMA Network, Inc. for “Lupang Hinirang” – a cinematic rendition of the Philippine National Anthem; a joint project with SM Malls
  • Bronze Anvil – ABC-CBN Foundation, Inc. for the “10-10-10 Run for the Pasig River” – a world record-breaking event (with over 1116,000 runners) to help raise awareness of the Pasig rehabilitation.

Bronze Anvil – Ajinomoto Philippines Corporation for “Pinoy Umami: The Heart of Philippine Cuisine Coffee Table Book” – a book chronicling the Filipinos’ various regional customs and traditions as seen in our culinary heritage