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Cebuana Lhuillier reinforces partner relations in the Middle East

Recognizing the value of partnerships to better serve clients in the region, Cebuana Lhuillier execs travelled to the Middle East to meet existing and potential partners. In this picture: Cebuana Lhuillier Services Corporation General Manager Noel Cristal, CLSC Vice President Philippe Andre Lhuillier with Enjaz Bank Albilad CEO Mr. Abdulaziz Alonaizan and Enjaz Bank Albilad General Manager Mr. Ahmed Al Enazi.

Aiming to further cultivate partner relations for its international remittance business, Cebuana Lhuillier executives embarked on a month-long visit in the Persian Gulf Region. Led by Cebuana Lhuillier Services Corporation (CLSC) Vice President Philippe Andre Lhuillier, the team traveled to the Middle East to meet existing, new and potential remittance partners.

“We’re working on making Cebuana Lhuillier’s offerings more available in the Middle East since  most overseas Filipino workers are based in this region and are in need of safe, secure remittance services to support their family back home. We want to address this need, and one way to accomplish that is by forging strategic partnerships with some of the most respected companies in this part of the world,“ said Lhuillier.

Meeting a total of 22 remittance partners in the Kingdom of Saudi Arabia, Qatar, Kuwait, Bahrain, and the United Arab Emirates, Lhuillier was joined by CLSC General Manager Noel Cristal and International Remittance Business Manager Angie Sajorda.

Meanwhile, Cebuana Lhuillier President and CEO Jean Henri Lhuillier states that strengthening relationships with partners is part and partial of the company’s goal of financial inclusion. “Our partnerships allow us to cater to Filipinos abroad where many OFWs rely on our services to complete that process in providing for their loved ones in the Philippines. This way, we are are able to carry out the essence of our campaignn for financial inclusion, which is to make our offerings available where needed,” he said.

Aside from firming up ties with established partners such as Enjaz/Bank Albilad, Al Falah Exchange, Al Fardan Exchange, Al Fuad Exchange, Ersal, Lari Exchange, Onyx Exchange, RAKBANK, and Wallstreet Exchange, the CLSC team also launched new partnerships with Dubai Remit and Index Exchange. And to further expand the presence of Cebuana Lhuillier in the region, the company’s executives met with the most trusted exchange houses in Kuwait, Qatar and Bahrain for potential partnerships.

Last year, the company opened a marketing office in Dubai to develop stronger ties with its market and partners in the Middle East. With almost 2 million OFWs spread across the Gulf, Cebuana Lhuillier aims to make its remittance services more accessible, convenient and affordable to Filipinos abroad and their loved ones back home. Remitters from the Middle East can choose from almost 30 partners to send their money which can be claimed at over 1,800 Cebuana Lhuillier branches across the Philippines.