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Cebuana Lhuillier receives International Service Excellence Award


Photo caption: Jean Henri Lhuillier, president and CEO of PJ Lhuillier, Inc., receives the International Service Excellence Award for Cebuana Lhuillier from Christine Churchill, executive director and founder of CSIA

The world’s leading customer service institute, Customer Service Institute of America (CSIA), awarded Cebuana Lhuillier the coveted International Service Excellence Award for Highly Commended Large Business Category.

“Cebuana Lhuillier has shown admirable consistency in client relations,” said Christine Churchill, Executive Director and Founder of CSIA. She also commended the company’s initiatives and efforts to bring customer service to a whole new level.

CSIA conducted another onsite assessment of selected Cebuana Lhuillier branches for its recertification as a “Certified Customer Service Organization,” which Cebuana Lhuillier aced last year.

“CSIA’s International Service Excellence Award is among the world’s most prestigious awards. It only affirms the quality service provided by Cebuana Lhuillier to our clients,” said Jean Henri Lhuillier, president and CEO of PJ Lhuillier, Inc. (PJLI), the parent company of Cebuana Lhuillier.

Cebuana Lhuillier is managed by the PJ Lhuillier Group of Companies led by the Ambassador Philippe Jones Lhuillier as chairman of the board, Jean Henri Lhuillier, and Andre Diago Lhuillier as vice president for Cebuana Lhuillier Services Corporation.


Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.