News & Events

Cebuana Lhuillier partners with RIA Financial

Malaya Business Insight
April 25, 2012, Wednesday

CEBUANA Lhuillier Service Corporation, the money remittance arm of the PJ Lhuillier Incorporated (PJLI) and the pioneer in implementing the multiple partner approach, is now an official agent of RIA Financial Services. RIA is the third-largest global money transfer company and in 2007 was a wholly owned subsidiary of Euronet Worldwide Inc. RIA was launched in New York City to primarily service the Eastern Seaboard and eventually opened offices in Spain, United States, Canada and Mexico in the latter years. Money transfers made through RIA can now be received trough any of the over 1,500 Cebuana Lhuilllier branches nationwide.

“We are very pleased to announce the addition of RIA Financial Services to our growing network of international money remittance service providers. And as we celebrate Cebuana Lhuillier’s 25th founding year, we promise our clients that we’ll continue to provide every Filipinos here and abroad Pera Padala experience that is guaranteed fast, reliable and affordable.” said Jean Henri Lhuillier, President and CEO , PJ Lhuillier Incorporated, the umbrella company of Cebuana Lhuillier.

Cebuana Lhuillier pawnshop is the Philippines’ largest pawnshop chain, with branches from Aparri to Tawi-tawi. From its humble beginnings in 1968, Cebuana Lhuillier grew to over 1,500 branches nationwide serving 100,000 clients daily. Under the leadership of its chairman, former Philippine Ambassador to Italy, Philippe J. Lhuillier and his sons, Jean Henri Lhuillier and Philippe Andre Lhuillier, the pawnshop diversified and evolved into a one-stop financial services provider offering pawnbrokering, domestic international money remittance, foreign exchange, micro insurance, electronic loading, bills payment, and collection services. Cebuana Lhuillier, the flagship company of PJ Lhuillier, Inc., is also the first to introduce a loyalty rewards program in the pawnshop and money remittance industry.

Founded in 1987, RIA Financial Services is a third-largest money transfer company in the world, with a global network of 146,000 locations in 136 countries and 6 continents. In addition to money transfer services, RIA offers bills payment, mobile top-ups, prepaid debit cards, check cashing and money orders.                   

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.