News & Events

Cebuana Lhuillier partners with Ria Financial


Andre Diago Lhuillier, vice president of Cebuana Lhuillier Services Corporation; John Ashton, chief information officer of RIA Financial Services; Jean Henri Lhuillier, president and CEO of PJ Lhuillier Incorporated; Juan Bianchi, president and CEO of RIA Financial Services; and Ambassador Philippe Jones Lhuillier, chairman of P.J Lhuillier Incorporated during a press briefing in Makati.    


Cebuana Lhuillier Services Corporation, the money remittance arm of the PJ Lhuillier Incorporated (PJLI) and the pioneer in implementing the multiple partner approach, is now an official agent of RIA Financial Services. RIA is the third-largest global money transfer company and in 2007 was a wholly owned subsidiary of Euronet Worldwide Inc. RIA was launched in New York City to primarily service Eastern Seaboard and eventually opened offices in Spain, United States, Canada, and Mexico in the later years. Money transfers made by RIA can now be received through any of the over 1,500 Cebuana Lhuillier branches nationwide.


“We are very pleased to announce the addition of RIA Financial Services to our growing network of international money remittance service providers. And as we celebrate Cebuana Lhuillier’s 25th founding year, we promise our clients that we’ll continue to provide every Filipinos here and abroad a Pera Padala experience that is guaranteed fast, reliable and affordable,” said Jean Henri Lhuillier, President and CEO, PJ Lhuillier Incorporated, the umbrella company of Cebuana Lhuillier.


*Founded in 1987 by Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is set to celebrate its 25th year anniversary this year.


Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.