News & Events

Cebuana Lhuillier kicks off 25th anniversary celebration



Cebuana Lhuillier heralded another outstanding milestone in its longstanding reputation as the leading chain of pawnshops and other financial services provider in the country as it celebrates its 25th year anniversary in 2012.


Led by Ambassador Philippe Jones Lhuillier, chairman of the board of PJ Lhuillier, Inc. (PJLI) the mother company of Cebuana Lhuillier, Jean Henri Lhuillier, president and CEO of PJLI, and Andre Lhuillier, vice president of Cebuana Lhuillier Services Corporation, Cebuana Lhuillier Insurance Solutions, and Just Jewels, an Internal Kick-off Event was held on March 6 with Mrs. Edna Lhuillier, wife of Ambassador Lhuillier,  Jacqueline Lhuillier-Hess and her son Christian Hess, and the executives of Cebuana Lhuillier.


During the program, Jean Henri Lhuillier and Ambassador Philippe Lhuillier read the messages they wrote and kept in the time capsule buried in 2007 during Cebuana Lhuillier’s 20th year anniversary celebration.


They emphasized the how employees should sustain service and innovation as their passion, further sharing Cebuana Lhuillier’s secret in staying number one over the years – to treat the customers exceptionally well.


Two new time capsules were then presented – one to be opened after five years and another after 25 years. The CEO and the Chairman again put in their personal messages for the company. These were also filled with company memorabilia and the management team’s visions for Cebuana. This was followed by the unveiling of the 25th Year emblem as well as the distribution of miniature emblems to each regional manager symbolizing the start of the celebration in the regions.


Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.