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Cebuana Lhuillier insures Makati firefighters

Taking part in this year’s observance of the National Fire Prevention Month, Cebuana Lhuillier, one of the country’s largest microfinancial companies, donated free insurance coverage to the fire marshals of Bureau of Fire Protection (BFP) Makati.


“We are grateful for these useful donations from Cebuana Lhuillier. Due to the nature of our job, our lives are always in danger, so we truly appreciate Cebuana Lhuillier’s gesture to give added protection to the members of the Makati Bureau of Fire Protection through their ACP Gold insurance. We also laud the company for its disaster preparedness campaigns during and beyond this National Fire Prevention Month,” BFP Makati City Fire Marshal Superintendent Roderick Aguto said.


The company insured a total of 286 firefighters with its Alagang Cebuana Plus Gold accident and life microinsurance product, which is worth P35,000 for each person and valid for four months. In addition, Cebuana Lhuillier also donated P35,000 worth of office printing and photocopying equipment to BFP Makati.


“As we continue our campaign for disaster resilience to the Filipino people, we would also like to extend our initiatives to those who are at the forefront during disasters. While almost all the efforts for the National Fire Prevention Month are directed towards the general public, Cebuana Lhuillier felt that it is also important to protect our firefighters with our ACP Gold microinsurance product,” Cebuana Lhuillier Insurance Solutions (CLIS) General Manager Jonathan Batangan said.


Cebuana Lhuillier has implemented extensive campaigns to help Filipinos better prepare for and recover from disasters such as fire, flood, typhoon, and earthquake. One of the company’s initiatives is Claims RAPIDO, a project that aims to provide instant cash assistance to insured fire victims. Launched in 2015, the company deploys a dedicated team to a fire-stricken area a few hours after the disaster to instantly initiate the claims process of qualified Cebuana Lhuillier microinsurance clients.


“It was already more than a year ago since we at Cebuana Lhuillier declared our full commitment to this advocacy, yet our initiatives to further disaster resiliency among Filipinos will only expand and intensify from here on. We are continuously campaigning and promoting microinsurance as a key tool in disaster preparedness and introducing innovative offerings so as to better help Filipinos. We hope that with the positive and active participation of the public, we would be able to help the Insurance Commission achieve its goal of insuring 80% of Filipinos by 2020,” Cebuana Lhuillier President and CEO Jean Henri Lhuillier said.


Last year, Cebuana Lhuillier introduced the ACP Gold, which features an added microlife component on top of the previous basic coverage. To emphasize the value of microinsurance in disaster preparedness, the company also gave away free microinsurance coverage to one million Filipinos through its National Pilipino Protektado Day celebration, organized a disaster resilience forum and road shows, founded the Microinsurance Agents Association of the Philippines (MIAAP), which promotes the interests and welfare of microinsurance agents nationwide, and launched the Cebuana Alerto app which provides real-time vital information about disasters within the Philippines.