Makati Shangri-la, Makati City – Cebuana Lhuillier took home a staggering eight trophies at the recent 52nd Anvil Awards held last March 10 in Makati City.
The company received the Gold Anvil for the Isang Bangka Campaign (Public Relations Programs Directed at Specific Stakeholders – Internal Employees, Shareholders), Cebuana Lhuillier Disaster Resilience Program (Public Relations Programs Directed at Specific Stakeholders – External Consumers, Communities, Special Interest/Advocacy Groups) and Cebuana Lhuillier Sports (Public Relations Program on a Sustained Basis – Sports & Wellness).
Five Silver Anvil Awards were also given to Cebuana Lhuillier Disaster Resilience Forum and Campaign, National Pilipino Protektado Day, Cebuana Lhuillier Facebook Page, and Cebuana Lhuillier: The History and Legacy Coffee Table Book in various categories.
The Anvil Awards, hailed as the Oscars of public relations in the Philippines, is the most-coveted honor for the top public relations programs and tools in the country since 1963. Organized annually by the Public Relations Society of the Philippines (PRSP), the Anvil is screened and selected by a multi-sectoral jury. Winners from each category are chosen from out of the hundreds of entries submitted.