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Cebuana Lhuillier and PNP partners for safer transactions

In photo (l-r) are Dante Reynera, Cebuana Lhuillier Security Group Division Manager, Nicanor Bartolome, director general of the Philippine National Police, and Ferdinand Bacungan, Cebuana Lhuillier Services Corporation General Manager.

December 7, 2011 – Pera Padala scammers’ and fraudsters’ days are numbered. Cebuana Lhuillier, the country’s largest pawnshop chain, recently partnered with the Philippine National Police (PNP) to stamp-out scams made through remittance transactions.

Cebuana Lhuillier execs met with PNP Director General Nicanor Bartolome to coordinate with the PNP Criminal Investigation and Detection Group (CIDG) in devising a plan to apprehend remittance scammers who use Cebuana Lhuillier as their cash transfer venue.

"Our clients work hard to provide for their families. Cebuana Lhuillier will not rest until these scammers have been apprehended by the proper authorities. We will do everything in our power to ensure the safety of our valued clients’ hard-earned cash," said Jean Henri Lhuillier, president and chief executive officer of PJ Lhuillier, Inc.

The PNP chief promised to continuously coordinate with Cebauna Lhuillier through the CIDG until the number of remittance scam occurrences significantly decreases. A specific CIDG group will be assigned to take care of the investigations.

"At Cebuana Lhuillier, we constantly remind our clients to be wary of the receiver of the money they send," says Ferdinand Bacungan, Cebuana Lhuillier Services Corporation general manager. "OFWs are the usual victims of scams done through text, email, or social media websites like Facebook."


Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.