News & Events

Alden Richards stars in new TVC

“Pambansang Bae” Alden Richards stars in Cebuana Lhuillier’s newest TV commercials anchored on the tagline “Kaibigan. Ka-Cebuana.” The commercials feature remittance clients who made big sacrifices for their families: Suzette, a woman who has not celebrated her birthday in 23 years; Oliver, a father who has missed numerous Christmas celebrations to provide for his wife and kid, and; Florencia, a wife who did not get her dream proposal due to financial constraints.

Watch Alden as he gives these ka-Cebuanas the surprise of their lives: