About Us

About Us

Formally established in 1988, the PJ Lhuillier Group of Companies (PJLGC) is a dynamic, multi-industry company that owns and operates businesses dealing with financial services such as pawning, remittance, microinsurance, and business to business micro loan solutions.

We also ventured into other industries such as retail, hotel and restaurant management, IT, sports management, and real estate.

We are the proud parent company of Cebuana Lhuillier, the Philippines’ leading and largest non-bank financial services provider specializing in pawning, remittance, and microinsurance.

We attribute our dominance in the industry to innovation, to our robust network of local and international partners, and to our commitment to nurture our growing clientele.

The P.J. Lhuillier, Inc. (PJLI) is the proud parent company of the Cebuana Lhuillier Pawnshop, one of the leading and largest non-bank financial services provider in the Philippines with over 2,200 branches nationwide. PJLI attributes its dominance in the industry to integrity and heartfelt service, robust network of local and international industry partners, and steadfast commitment to nurture market-leading businesses for its growing clientele.

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Besides Cebuana Lhuillier, PJLGC also owns the following companies:

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Through the years, we have grown to become one of the country’s strongest financial services companies. Since opening our first Agencia Cebuana in Cebu, we have been undergoing breakthroughs to achieve our vision of becoming the best.

Company Mission
To enable more Filipinos to have access to financial solutions.

Company Vision
To be the best and preferred microfinancial and business-to-business solutions partner with a heart.

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Through the years, we have grown to become one of the country’s strongest financial services companies. Since opening our first Agencia Cebuana in Cebu, we have been undergoing breakthroughs to achieve our vision of becoming the best.

1933
A young enterprising Frenchman named Henry Leon Lhuillier set sail from his home country to the Philippines.
1953
Henry Lhuillier opened the first Agencia Cebuana in Cebu.
1969
Henry Lhuillier’s second son, Philippe Jones Lhuillier, opened his first branch at Libertad Street, Pasay .
1987
Agencia Cebuana adopted Cebuana Lhuillier as its trade name.
1990
We expanded bullishly nationwide.
1994
Total number of our branches exceeded 200.
1996
Cebuana Lhuillier Services Corporation, our money remittance and auxiliary financial services arm, was established.
1998
Eldest son Jean Henri Lhuillier assumed the duties of his father Philippe Jones as Executive Vice President and General Manager.

Cebuana Lhuillier Rural Bank, our banking arm, was established.
1999
Cebuana Lhuillier Insurance Solutions, our insurance arm, was established.
2000
Cebuana Lhuillier opened its 700th branch and was recognized as the largest chain of pawnshops in the world by Guinness World Records.
2001
The Chamber of Pawnbrokers of the Philippines honors Ambassador Phillipe J. Lhuillier with its Presidential Award for his unrelenting service to the industry.
2008
Sarah Geronimo became the brand ambassadress of Cebuana Lhuillier.
2009
We incorporated the latest technology in our branches for faster, smoother, and better services. Our pawning business became the first in the industry to take advantage of computer systems and applications to innovate and diversify our services.

E-load service was made available in all branches through a system developed internally through partnerships with telecommunications companies.

We became the first in the industry to use SMS to improve our services. We were the first to send an expiry notice through SMS and in the following year, we sent the first remittance receipt notice through SMS—both considered breakthroughs in the industry.

We introduced our loyalty rewards program, 24k Rewards Program, another first in the industry.
2010
We introduced our collections service to companies.

The bills payment service was offered through direct partnerships with utility companies, schools, and other partners.

Our pawning business introduced the Renew Anywhere service in all our branches.
2011
Our branches hit the 1,500 mark.

2012
Our partner companies officially exceeded 80, a feat in the industry.

Our 24k Rewards Program had its 2,500,000th member.

We staged our grandest event yet—a series of nationwide concerts which we called Pistahang Cebuana, featuring Sarah Geronimo—to celebrate our 25th anniversary.
2013
Coco Martin became part of our family.

We established our first overseas branch in Hong Kong
2014
Our 24k Rewards Program already reached five million members.

2015
We opened a marketing office in Dubai.

Our number of branches reached over 1,800.

CLIS obtained ISO 9001:2008 certification.

We added OFW Loans to our roster of products.

2016

Alden Richards became part of our family.

Launched the new Cebuana Lhuillier Finance Corporation to widen its service from pawning to other non collateralized micro loans.


We formed the Cebuana Lhuillier Marketing Services, Inc. to extend our services to corporate account units, SMEs, and micro entrepreneurs.

2017

We celebrated our 30th year with a 3 part concert in Mall of Asia Arena, The Hoops Dome in Cebu and USEP in Davao.

Our number of branches reached over 2,200.

We became the Philippine's Premiere Micro Financial Institution and The Country's Largest Lending Network.

We implemented a disaster resilience campaign launched via a Forum and capped by giving free insurance to 1M Filipinos during the “Pilipino Protektado Day.”

We reached more than 1,000,000 partner locations globally and more than 4,000 partner locations locally.

Cebuana Lhuillier loyalty rewards program, 24K, reached more than 9M members.

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Top Management


Philippe Jones Lhuillier 1
Philippe Jones Lhuillier
CHAIRMAN AND FOUNDER

Jean Henri Lhuillier
Jean Henri Lhuillier
PRESIDENT AND CEO

Andre Philippe Lhuillier
Philippe Andre  Lhuillier
SENIOR EXECUTIVE VICE PRESIDENT


Management Committee



Marissa Ancog
FIRST VICE PRESIDENT AND GROUP HEAD
Corporate Planning


Jonathan Batangan
FIRST VICE PRESIDENT AND GROUP HEAD
Cebuana Lhuillier Insurance Solutions, Cebuana Lhuillier Foundation, Inc., Cebuana Lhuillier MicroBiz


Delia Cuevas
FIRST VICE PRESIDENT AND GROUP HEAD
Finance



Cebuana Lhuillier-Rose
Atty. Rose Ereño
FIRST VICE PRESIDENT AND GROUP HEAD
Legal Services


Leo Escaño
FIRST VICE PRESIDENT, SENIOR ADVISER AND GROUP HEAD
Cebuana Lhuillier Rural Bank


Jose Miguel Jimenez
FIRST VICE PRESIDENT AND HEAD
Pawnshop Operations Group


RDL_MANCOM
Rafael Ladao
SENIOR ASSISTANT VICE PRESIDENT AND EXECUTIVE ASSISTANT TO THE PRESIDENT
Office Of The President


Ergilio Ong
SENIOR VICE PRESIDENT AND GROUP HEAD
Information and Communications Technology


Michael Sena
FIRST VICE PRESIDENT AND GROUP HEAD
Integrated Marketing and Communications



Jo-Ann Tacorda
FIRST VICE PRESIDENT AND GROUP HEAD
Corporate Services


Dennis Valdes
VICE PRESIDENT AND DIVISION HEAD
Treasury


General Managers


Jimmy Coscoluella
GENERAL MANAGER
Le Soleil de Boracay, Palm Rock Residences


Cebuana Lhuillier - Paul
Paul Estrebillo, Jr.
GENERAL MANAGER
Cebuana Lhuillier Finance Corporation


Elesa Modiquillo
GENERAL MANAGER
Just Jewels


Erlinda Sumañga
GENERAL MANAGER – OIC
Cebuana Lhuillier Services Corporation

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As we continue to serve the local and international markets, our commitment to always provide our clients with excellent service remains to be the integral mission of our organization.

In the recent years, our efforts have been recognized by different award-giving organizations, both local and international.

EXCELLENCE IN LEADERSHIP, PJ Lhuillier Group of Companies

International Business Awards 2017
Gold Award for Company of the Year for Diversified Services
Gold Award for Most Innovative Company of the Year
Bronze Award for Company of the Year for Financial Services
Bronze Award for Company of the Year – Insurance
Gold Award for Company History – Up to 50 Years
PR News CSR Awards 2017
Top Corporation
Best Business Awards 2017
Best Product/Service Range
Golden Bridge Awards 2017
Grand Trophy Winner – PJLGC
Gold – Milestone of the Year
Bronze – Company of the Year
Bronze – Business Expansion of the Year
Bronze – Company Growth of the Year
Asia CEO Awards 2017
Finalist – Service Excellence of the Year
Golden Bridge Awards 2016
PJ Lhuillier Group of Companies
Gold Award for Business Expansion of the Year
International Business Awards 2015
PJ Lhuillier Group of Companies
Gold Award for Company of the Year for Financial Services category
Gold Award for Company of the Year for Insurance category
Gold Award for Company of the Year for Diversified Services category
Silver Award for Company of the Year for Conglomerates category
Asia CEO Awards 2014
PJ Lhuillier Group of Companies
Finalist for Top Employer Organization category
CEO World Awards 2014
PJ Lhuillier Group of Companies
Gold Award for Best Company to Work For category
International Business Awards 2014
PJ Lhuillier Group of Companies
Bronze Award for Company of the Year for Conglomerates category
Bronze Award for Company of the Year for Financial Services category
Bronze Award for Company of the Year for Insurance category
ICCS Gold Certification 2013-2016
Cebuana Lhuillier Pawnshops
International Service Excellence Award 2011 and 2012
Cebuana Lhuillier
Large Business category
 International Service Excellence Awards 2011
Cebuana Lhuillier
Highly Commended- Large Business
International Star for Quality Awards 2007
PJ Lhuillier, Inc.
Business Initiative Directions
18th International Award for Excellence in Products and Service
PJ Lhuillier, Inc.
New Millennium Award
Superbrands Awards 2007
Cebuana Lhuillier
14th Annual Asia-Pacific Excellence Awards
Cebuana Lhuillier Pawnshop
Outstanding Pawnshop and Financial Assistance Center
2006 Star Brand Philippines Awards
Cebuana Lhuillier
Philippine Global Brand Awards 2006
Cebuana Lhuillier Pawnshops
22nd Year-Ender Excellence Awards
Cebuana Lhuillier Pawnshop
Top Pawnshop Chain of the Year
2005 Philippine Marketing Excellence Awards
Cebuana Lhuillier
Most Outstanding Pawnshop Chain (National Awards)
2005 Global Excellence Awards
Cebuana Lhuillier
Outstanding Pawnshop Chain
2005 Global Awards for Marketing Excellence
Cebuana Lhuillier
Most Outstanding Worldwide Money Remittance
2005 National Shopper's Choice Annual Awards
Cebuana Lhuillier
No.1 Pawnshop
2003 Asia Pacific Excellence Awards
Cebuana Lhuillier Pawnshop
Philippines' Greatest Brands
Cebuana Lhuillier Pawnshop
2002 Year-Ender ExcellenceAwards
 Cebuana Lhuillier Pawnshop
2001 National Consumers Quality Awards
Cebuana Lhuillier
2001 Who's Who in the Philippines Consumers Excellence Awards
Cebuana Lhuillier Pawnshop
National Consumers Excellence Awards 2000 & 2001
Cebuana Lhuillier Pawnshop
1999 National Consumers Quality Awards
Cebuana Lhuillier
Guinness World Records
World's Largest Pawnshop Company
Chamber of Pawnbrokers of the Philippines, Inc.
Certificate of Membership
Business Marketing Association
Certificate of Membership
Philippine Red Cross
Certificate of Appreciation
The Learning Center, Inc.
Certificate of Appreciation
The Permanent Fund of the Rotary Foundation of  Rotary International
Benefactor
3rd Pinoy's Choice and Excellence Awards
2006 Grand Salakot Awardee
Sales and Marketing Executives International
2007 Ken Arbuckle Fellow
International Associatio of Business Communicators (IABC)
CEO Excel Awards 2006
3rd Aurelio Periquet Jr. Business Leadership Awards
2000 Pearl Awardee

EXCELLENCE IN LEADERSHIP, Jean Henri Lhuillier

International Business Awards 2017
Gold Award for Executive of the Year – Insurance
Gold Award for Executive of the Year – Diversified Services
Bronze Award for Executive of the Year – Conglomerates
Bronze Award for Executive of the Year – Financial Services
Bronze Award for Maverick of the Year
Bronze Award for Innovator of the Year
CEO World Awards 2017
Gold – CEO of the Year, Best Overall Company, CSR Initiative
Silver – CEO Excellence of the Year
Platinum PR Awards 2017
CEO of the Year
Golden Bridge Awards 2017
Bronze – Executive of the Year
Asia CEO Awards 2017
Finalist – Global Filipino Executive of the Year
ICEO World Awards 2017
Gold – CEO of the Year, Best Overall Company, CSR Initiative
Silver – CEO Excellence of the Year
Platinum PR Awards 2017
CEO of the Year
Golden Bridge Awards 2017
Bronze – Executive of the Year
Asia CEO Awards 2017
Finalist – Global Filipino Executive of the Year
Golden Bridge Awards 2016
Gold Award for CEO of the Year
International Business Awards 2015
Gold Award for Executive of the Year – Diversified Services category
Gold Award for Executive of the Year – Financial Services category
Silver Award for Executive of the Year – Conglomerates category
Silver Award for Maverick of the Year category
Silver Award for Chairman of the Year category
Bronze Award for Executive of the Year – Insurance category
Bronze Award for Innovator of the Year category
Asia CEO Awards 2014
Finalist for the Global Filipino Executive of the Year category
CEO World Awards 2014
Gold Award for the CEO of the Year category
Golden Bridge Awards 2014
Bronze Award for the Executive Leader of the Year category
International Business Awards 2014
Gold Award for the Executive of the Year for Insurance
Silver Award for the Executive of the Year for Financial Services
Silver Award for the Innovator of the Year
Bronze Award for the Executive of the Year for Diversified Services
Customer Sales and Service World Awards 2014
Sales Individual of the Year
Emissary of Happiness Award
Happiest President, CEO
Melvin Jones Fellow
2013 Juran Medal Award
2013 Asia CEO Awards
Finalist for Global Filipino Executive of the Year
Finalist for Top Employer of the Year
Finalist for Executive Leadership Team of the Year
International Business Awards 2013
Gold Stevie Awards for Executive of the Year (Financial Services)
Gold Stevie Awards for Executive of the Year (Diversifies Services)
Silver Stevie Award for Senior Sales Executive of the Year
Bronze Stevie Award for Customer Service Leader of the Year
Chamber of Pawnbrokers of the Philippines, Inc.
2011 Pawnbroker of the Year Award

EXCELLENCE IN MARKETING AND CORPORATE COMMUNICATION

Summit Creative Awards 2017
Finalist for TVC & DR Forum
SNCR New Communications Awards
Mobile Experience
Philippine Quill Awards 2017
Award of Merit for Education, Advocacy and Social Media
Digital PR and Social Media
Award of Merit for Education, Advocacy and Social Media
Ninong Ceb Facebook Group
Golden Bridge Awards 2017
Bronze – Best Apps
International Business Awards 2017
Silver Award for Best Facebook Fanpage or Group
Silver Award for Communications or PR Campaign of the Year – Marketing – Consumer Services
Bronze Award for Financial Services
Bronze Award for Communications or PR Campaign/Program of the Year – Internal Communications
International Public Relations Association (IPRA) Golden World Award 2016
RITES Campaign
Finalist for Internal Communications
Summit Creative Awards 2016
Care Messages
Bronze Award for Consumer Campaign – Local (Mixed Media)
Panata Awards 2015
Search for the Happiest Pinoy 2015
Finalist for Advocacy Marketing – Integrated Progam category
Anvil Awards 2015
Ninong Ceb Facebook Group
Gold Anvil Award for Public Relations Tools-Social Media category
CEO World Awards 2014
Quest to Be the Best Vision Launch
Gold Award for Corporate and PR Campaigns of the Year category
Golden Bridge Awards 2014
Quest to Be the Best Vision Launch
Silver Award for Employee Communications Campaign of the Year category
International Public Relations Association (IPRA) Golden World Award 2014
Cebuana Lhuillier Pera PadaLove
Certificate of Excellence for Launch of a new service-Inhouse
International Business Awards 2014
Cebuana Lhuillier Pera PadaLove
Bronze Award for PR Campaign of the Year-Marketing-Consumer Services category
Ragan’s PR Daily Awards 2014
Cebuana Lhuillier Pera PadaLove
Honorable Mention, Best Product Launch category
Ad Fest 2014
Cebuana Lhuillier Pera Padala TV Ad series "Re-meet"
Grande Lotus Roots for Outdoor Lotus category
Silver for Direct Lotus category
Silver for Film Lotus category
International Association of Business Communicators (IABC) Philippines Philippine Quill Awards 2013
Quest to Be the Best Vision Launch
Excellence Award for Special Events-Internal category
2012 Search for the Happiest Pinoy
Merit Award for Advocacy Communication category
Merit Award for Special Events-External category
International Public Relations Association (IPRA) Golden World Award 2013
Pistahang Cebuana Pasasalamat Concert
Certificate of Excellence for Event Management (In-house)
48th Anvil Awards
2012 Search for the Happiest Pinoy
Award of Excellence for Specialized Public Relations Projects-One Time Basis
2012 PanaTa Awards
2012 Search for the Happiest Pinoy
Bronze Award for Brand Marketing-Special Events category
International Business Awards 2011
Nationwide Search for the Happiest Pinoy
Silver Stevie Awards
University of Asia & the Pacific Tambuli Awards 2011
Nationwide Search for the Happiest Pinoy
Bronze Award for Best PR-initiated campaign
International Association of Business Communicators (IABC) Philippines Philippine Quill Awards 2010
Search for the Happiest Pinoy
Excellence Award for Special Events-External category

EXCELLENCE IN CORPORATE SOCIAL RESPONSIBILITY

International Business Awards 2017
Silver Award for Best Facebook Fanpage or Group
Silver Award for Communications or PR Campaign of the Year – Marketing – Consumer Services
Bronze Award for Financial Services
Bronze Award for Communications or PR Campaign/Program of the Year – Internal Communications
Platinum PR Awards
Finalist:
-DR Campaign
-Isang Bangka
-Financial Inclusion Campaign
International Public Relations Association: IPRA
Finalist for Isang Bangka
Best Business Awards 2017
Best Corporate Social Responsibility
Golden Bridge Awards 2017
Gold – CSR Program of the Year
Golden Bridge Awards 2016
Search for the Happiest Pinoy 2015
Bronze Award for CSR Program of the Year
Philippine Quill 2016
Education Advocacy
Finalist for Corporate Social Responsibility
International Public Relations Association (IPRA) Golden World Award 2016
Search for the Happiest Pinoy 2015
Finalist for Corporate Social Responsibility
International Business Awards 2015
FSDN
Silver Award for Corporate Social Responsibility Program of the Year category
Asia CEO Awards 2014
PJ Lhuillier Group of Companies
CSR Company of the Year awardee
CEO World Awards 2014
Cebuana Lhuillier Foundation, Inc.
Gold Award for Corporate Social Responsibility of the Year category

EXCELLENCE IN TECHNOLOGY

ISO/IEC 27001:2005 Certification
Networld Capital Ventures, Inc.

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Cebuana Lhuillier’s commitment is to always provide you, our valued clients, with the highest standards of client service.

We aspire to provide the best client experience every time you transact with us at every channel by every employee.

We provide for your microfinance service needs.

Cebuana Lhuillier offers a one-stop-shop service to our clients.  Aside from pawning, clients can avail of international & domestic money remittance, microinsurance products, bills payment, foreign exchange and e-loading services.

When you transact with us, we shall:

Manifest courtesy in our words and actions.

We shall give due respect and attention to you in every service interaction with the company.

Aim to cultivate a lasting relationship.

We shall treat each transaction as a starting point for a lasting relationship by creating a positive first impression and continuously engaging you after the transaction.

Deliver professional and personalized service.

We shall act, present ourselves, and communicate in a professional manner. We shall value your reputation, personal information (e.g., contact number, beneficiary information), hard-earned money, valuable items, time, and effort.  We shall be sensitive and aware of your specific needs to be able to deliver personalized service.

We value your feedback.

We are committed to listen to your concerns and help you address your needs.  You can get in touch with us through our Cebuana CARES system:

Call us: (02)779.9800; (02)759.9800

Office hours are from 9:00 am to 6:00 pm, Mondays to Sundays

We record phone calls to help us provide an accurate and consistent service, and for quality assurance purposes.

Text us*: GLOBE 0917.81CARES (22737)
SMART 0918.81CARES (22737)
*Text only. No voice calls.

Email us: cebuanacares@pjlhuillier.com

We will respond to simple e-mail inquiries within the day if received within office hours.

For e-mail concerns that need coordination or investigation, we will acknowledge receipt of your query within 24 hours (if received during office hours) and provide you with a certain time to expect our feedback regarding your query.

For written concerns/feedback, we will reply fully within ten (10) working days from receipt of your e-mail.

We monitor your level of satisfaction with our service.

Forms – You may fill out the Client Satisfaction Survey form available in our branches nationwide.

SMS – We also proactively gather your feedback by sending text messages to check service satisfaction with your recently availed service.

We make our services available to you through all the available channels possible.

Aside from our over 1,800 branches nationwide, you may access our services using your mobile phone or computer.

We value your loyalty.

Our 24k Plus Membership Rewards Program is our way of showing gratitude to our loyal clients.  24k Plus cardholders are entitled to discounts, special offers, and other exciting freebies. Click here to view our partners.

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