Formally established in 1988, the PJ Lhuillier Group of Companies (PJLGC) is a dynamic, multi-industry company that owns and operates businesses dealing with financial services such as pawning, remittance, microinsurance, micro savings, and business to business micro loan solutions.
We also ventured into other industries such as retail, hotel and restaurant management, IT, sports management, and real estate.
We are the proud parent company of Cebuana Lhuillier, the Philippines’ leading and largest micro financial services provider specializing in pawning, remittance, microinsurance, and micro savings.
We attribute our dominance in the industry to innovation, to our robust network of local and international partners, and to our commitment to nurture our growing clientele.
About PJLI
The P.J. Lhuillier, Inc. (PJLI) is the proud parent company of the Cebuana Lhuillier Pawnshop, one of the leading and largest non-bank financial services provider in the Philippines with more than 2,500 branches nationwide. PJLI attributes its dominance in the industry to integrity and heartfelt service, robust network of local and international industry partners, and steadfast commitment to nurture market-leading businesses for its growing clientele.
Our Companies
Besides Cebuana Lhuillier, PJLGC also owns the following companies:
Mission & Vision
Through the years, we have grown to become one of the country’s strongest financial services companies. Since opening our first Agencia Cebuana in Cebu, we have been undergoing breakthroughs to achieve our vision of becoming the best.
Company Mission
We are your most trusted financial partner.
Company Vision
We will empower Filipinos through financial services anytime and anywhere.
Our History
Through the years, we have grown to become one of the country’s strongest financial services companies. Since opening our first Agencia Cebuana in Cebu, we have been undergoing breakthroughs to achieve our vision of becoming the best.
1933 A young enterprising Frenchman named Henry Leon Lhuillier set sail from his home country to the Philippines. | |
1953 Henry Lhuillier opened the first Agencia Cebuana in Cebu. | |
1969 Henry Lhuillier’s second son, Philippe Jones Lhuillier, opened his first branch at Libertad Street, Pasay . | |
1987 Agencia Cebuana adopted Cebuana Lhuillier as its trade name. | |
1990 We expanded bullishly nationwide. | |
1994 Total number of our branches exceeded 200. | |
1996 Cebuana Lhuillier Services Corporation, our money remittance and auxiliary financial services arm, was established. | |
1998 Eldest son Jean Henri Lhuillier assumed the duties of his father Philippe Jones as Executive Vice President and General Manager. Cebuana Lhuillier Rural Bank, our banking arm, was established. | |
1999 Cebuana Lhuillier Insurance Solutions, our insurance arm, was established. | |
2000 Cebuana Lhuillier opened its 700th branch and was recognized as the largest chain of pawnshops in the world by Guinness World Records. | |
2001 The Chamber of Pawnbrokers of the Philippines honors Ambassador Phillipe J. Lhuillier with its Presidential Award for his unrelenting service to the industry. | |
2008 Sarah Geronimo became the brand ambassadress of Cebuana Lhuillier. | |
2009 We incorporated the latest technology in our branches for faster, smoother, and better services. Our pawning business became the first in the industry to take advantage of computer systems and applications to innovate and diversify our services. E-load service was made available in all branches through a system developed internally through partnerships with telecommunications companies. We became the first in the industry to use SMS to improve our services. We were the first to send an expiry notice through SMS and in the following year, we sent the first remittance receipt notice through SMS—both considered breakthroughs in the industry. We introduced our loyalty rewards program, 24k Rewards Program, another first in the industry. | |
2010 We introduced our collections service to companies. The bills payment service was offered through direct partnerships with utility companies, schools, and other partners. Our pawning business introduced the Renew Anywhere service in all our branches. | |
2011 Our branches hit the 1,500 mark. | |
2012 Our partner companies officially exceeded 80, a feat in the industry. Our 24k Rewards Program had its 2,500,000th member. We staged our grandest event yet—a series of nationwide concerts which we called Pistahang Cebuana, featuring Sarah Geronimo—to celebrate our 25th anniversary. | |
2013 Coco Martin became part of our family. We established our first overseas branch in Hong Kong | |
2014 Our 24k Rewards Program already reached five million members. | |
2015 We opened a marketing office in Dubai. Our number of branches reached over 1,800. CLIS obtained ISO 9001:2008 certification. We added OFW Loans to our roster of products. | |
2016 Alden Richards became part of our family. Launched the new Cebuana Lhuillier Finance Corporation to widen its service from pawning to other non collateralized micro loans. We formed the Cebuana Lhuillier Marketing Services, Inc. to extend our services to corporate account units, SMEs, and micro entrepreneurs. | |
2017 We celebrated our 30th year with a 3 part concert in Mall of Asia Arena, The Hoops Dome in Cebu and USEP in Davao. Our number of branches reached over 2,200. We became the Philippine's Premiere Micro Financial Institution and The Country's Largest Lending Network. We implemented a disaster resilience campaign launched via a Forum and capped by giving free insurance to 1M Filipinos during the “Pilipino Protektado Day.” We reached more than 1,000,000 partner locations globally and more than 4,000 partner locations locally. Cebuana Lhuillier loyalty rewards program, 24K, reached more than 9M members. | |
2019 Launched Cebuana Lhuillier Micro Savings, a product intended to provide Filipinos with a more convenient and affordable means to save their hard-earned money. We reached the 1 million mark for Micro Savings account holders in June 2019. Launched eCebuana with Cebuana Lhuillier Rural Bank that offers Micro Savings account management, sending money, remittance and buying eLoad. Grew from 2,200 to 2,500 Cebuana Lhuillier branches nationwide Launched Cebuana Lhuillier Quikz in partnership with Pangea Money transfer | |
2020 Launched Cebuana from Home that helped Filipinos avail of Cebuana Lhuillier products and services online despite the COVID-19 pandemic. Reached 4 million Micro Savings account holders. Over 30 million clients through its more than 2,500 branches with 20,000 domestic partners and 1.7 million physical and virtual touchpoints. Transformation of CLIS to Cebuana Lhuillier Insurance Brokers Inc | |
2022 24k reached 20M members | |
2023 24k introduced the Coupon Rewards Program |
Management Team
Top Management
Management Committee

Rafael Ladao
SENIOR ASSISTANT VICE PRESIDENT AND EXECUTIVE ASSISTANT TO THE PRESIDENT
Office Of The President

Ergilio Ong
SENIOR VICE PRESIDENT and MANCOM CHAIRMAN
Chief Information Officer, Head of Product Management Group, ICT and Analytics

Allan Malig
FIRST VICE PRESIDENT AND CHIEF TECHNOLOGY OFFICER
Information and Communications Technology Group Head
General Managers
Seals of Excellence
As we continue to serve the local and international markets, our commitment to always provide our clients with excellent service remains to be the integral mission of our organization.
In the recent years, our efforts have been recognized by different award-giving organizations, both local and international.
EXCELLENCE IN LEADERSHIP, PJ Lhuillier Group of Companies
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Golden Bridge Awards 2020 GRAND WINNER Gold Award for Communications or PR Campaign of the Year for Community Relations Gold Award for Communications or PR Campaign of the Year for Financial Services & Investor Relations Gold Award forCommunications or PR Campaign of the Year for Internal Communications Gold Award for Communications or PR Campaign of the Year for Public Service Gold Award for Live Event of the Year for Product or Service Launch Event Silver Award for Other Services : Cebuana Lhuillier Micro Savings Bronze Award for Most Innovative Company of the Year |
Stevies 2020 Gold: Art, Entertainment & Public – Live Event – Cebuana Lhuillier Micro Savings launch Communications or PR Campaign of the Year – New Product or Service Launch – Cebuana Lhuillier Micro Savings launch Silver: Achievement in Product Innovation – Cebuana Lhuillier Micro Savings Most Innovative Company of the Year – Up to 2,500 Employees Marketing Campaign of the Year – Financial Products & Services – Iponaryo Campaign Bronze: Communications or PR Campaign of the Year – Internal Communications – 100 or More Employees – Iponaryo Internal Campaign Company of the Year – Financial Services – Large |
Anvil Awards 2020 Silver Anvil for #KayaNa Forum: Cebuana Lhuillier Micro Savings Launch Gold Anvil for #KayaNa: Unbanked Filipinos No More Movement Gold Anvil for Cebuana Lhuillier’s Iponaryo Campaign Gold Anvil for Cebuana Lhuillier’s Internal Iponaryo Campaign |
Stevies 2019 Gold Award for Executive of the Year – Consumer Services Gold Award for Communications or PR Campaign of the Year – Technology Bronze Award for Health, Safety & Environment Program of the Year – in Asia, Australia and New Zealand Bronze Award for Lifetime Achievement Award – Consumer Products Industries Bronze Award for Communications or PR Campaign of the Year – Digital Media Relations Bronze Award for Communications or PR Campaign of the Year – Social Media Focused Bronze Award for Executive of the Year – Diversified Services Bronze Award for Entrepreneur of the Year – Financial Services |
CEO World Awards 2019 Silver Award for CEO Achievers – Lifetime Achievement Award Gold Award for CEO of the Year – Accounting, Banking, Financial, and Insurance Gold Award for CEO of the Year – Consumer Services Gold Award for CEO of the Year – Diversified Services Gold Award for Best Deployment & Customer Success of the Year Gold Award for Live Event of the Year Gold Award for Milestone of the Year – Customer Growth |
Anvil Awards 2019 Silver Anvil Award for Public Relations Tools : Multimedia/Digital Social Media Tool for the VR Date with Alden. |
Golden Bridge Awards 2019 Grand Trophy Winner : PJ Lhuillier, Inc. Gold Winner – Milestone of the Year -Customer Growth Gold Winner – Achievement of the Year- Community Relations |
Platinum PR Awards Finalist, Community Relations Campaign Finalist, Product Launch |
Loyalty 360 Awards Winner for Customer Centric Culture |
Golden Bridge Awards 2018 Grand Trophy Winner Silver Award for Company of the Year Silver Award for Innovative Company of the Year |
Stevies 2018 Gold Award for Company of the Year for Diversified Services Gold Award for Company of the Year – Financial Services Gold Award for Company of the Year – Diversified Services Gold Award for Entrepreneur of the Year – Diversified Services Gold Award for Company of the Year – Insurance Bronze Award for Most Innovative Company of the Year |
CEO World Awards 2018 Silver Award for Company Growth of the Year Silver Award for Milestone of the Year |
International Business Awards 2017 Gold Award for Company of the Year for Diversified Services Gold Award for Most Innovative Company of the Year Bronze Award for Company of the Year for Financial Services Bronze Award for Company of the Year – Insurance Gold Award for Company History – Up to 50 Years |
PR News CSR Awards 2017 Top Corporation |
Best Business Awards 2017 Best Product/Service Range |
Golden Bridge Awards 2017 Grand Trophy Winner – PJLGC Gold – Milestone of the Year Bronze – Company of the Year Bronze – Business Expansion of the Year Bronze – Company Growth of the Year |
Asia CEO Awards 2017 Finalist – Service Excellence of the Year |
Golden Bridge Awards 2016 PJ Lhuillier Group of Companies Gold Award for Business Expansion of the Year |
International Business Awards 2015 PJ Lhuillier Group of Companies Gold Award for Company of the Year for Financial Services category Gold Award for Company of the Year for Insurance category Gold Award for Company of the Year for Diversified Services category Silver Award for Company of the Year for Conglomerates category |
Asia CEO Awards 2014 PJ Lhuillier Group of Companies Finalist for Top Employer Organization category |
CEO World Awards 2014 PJ Lhuillier Group of Companies Gold Award for Best Company to Work For category |
International Business Awards 2014 PJ Lhuillier Group of Companies Bronze Award for Company of the Year for Conglomerates category Bronze Award for Company of the Year for Financial Services category Bronze Award for Company of the Year for Insurance category |
ICCS Gold Certification 2013-2016 Cebuana Lhuillier Pawnshops |
International Service Excellence Award 2011, 2012, 2019 Cebuana Lhuillier Large Business category |
International Service Excellence Awards 2011 Cebuana Lhuillier Highly Commended- Large Business |
International Star for Quality Awards 2007 PJ Lhuillier, Inc. Business Initiative Directions |
18th International Award for Excellence in Products and Service PJ Lhuillier, Inc. New Millennium Award |
Superbrands Awards 2007 Cebuana Lhuillier |
14th Annual Asia-Pacific Excellence Awards Cebuana Lhuillier Pawnshop Outstanding Pawnshop and Financial Assistance Center |
2006 Star Brand Philippines Awards Cebuana Lhuillier |
Philippine Global Brand Awards 2006 Cebuana Lhuillier Pawnshops |
22nd Year-Ender Excellence Awards Cebuana Lhuillier Pawnshop Top Pawnshop Chain of the Year |
2005 Philippine Marketing Excellence Awards Cebuana Lhuillier Most Outstanding Pawnshop Chain (National Awards) |
2005 Global Excellence Awards Cebuana Lhuillier Outstanding Pawnshop Chain |
2005 Global Awards for Marketing Excellence Cebuana Lhuillier Most Outstanding Worldwide Money Remittance |
2005 National Shopper's Choice Annual Awards Cebuana Lhuillier No.1 Pawnshop |
2003 Asia Pacific Excellence Awards Cebuana Lhuillier Pawnshop |
Philippines' Greatest Brands Cebuana Lhuillier Pawnshop |
2002 Year-Ender ExcellenceAwards Cebuana Lhuillier Pawnshop |
2001 National Consumers Quality Awards Cebuana Lhuillier |
2001 Who's Who in the Philippines Consumers Excellence Awards Cebuana Lhuillier Pawnshop |
National Consumers Excellence Awards 2000 & 2001 Cebuana Lhuillier Pawnshop |
1999 National Consumers Quality Awards Cebuana Lhuillier |
Guinness World Records World's Largest Pawnshop Company |
Business Marketing Association Certificate of Membership |
Philippine Red Cross Certificate of Appreciation |
The Learning Center, Inc. Certificate of Appreciation |
The Permanent Fund of the Rotary Foundation of Rotary International Benefactor |
3rd Pinoy's Choice and Excellence Awards 2006 Grand Salakot Awardee |
Sales and Marketing Executives International 2007 Ken Arbuckle Fellow |
International Association of Business Communicators (IABC) CEO Excel Awards 2006 |
3rd Aurelio Periquet Jr. Business Leadership Awards 2000 Pearl Awardee |
International Finance Awards, 2020 – Most Innovative Microinsurance Product – ProtectMax – 2020, International Finance Awards |
Insurance Asia, 2022 – Domestic Broker of the Year Philippines – 2022, Insurance Asia – Insurtech Broker Initiative of the Year Philippines – 2022, Insurance Asia |
EXCELLENCE IN LEADERSHIP, Jean Henri Lhuillier
Golden Bridge Awards 2020 Gold Award for Lifetime Achievement Award for Consumer Services Gold Award for Innovator of the Year Silver Award for Lifetime Achievement Awards for Employees with 2,500 or more employees Silver Award for Maverick of the Year Silver Award for Entrepreneur of the Year for Financial Services |
Stevies 2020 Gold: Executive of the Year- Financial Services Executive of the Year Executive of the Year- Diversified Services Executive of the Year Executive of the Year- Consumer Services Entrepreneur of the Year – Financial Services Silver: Lifetime Achievement Award – Consumer Services Industries Maverick of the Year |
Asia CEO Awards 2019 Global Filipino Executive of the Year |
CEO WORLD AWARDS 2019 Silver Award for CEO Achievers – Lifetime Achievement Award Gold Award for CEO of the Year – Accounting, Banking, Financial, and Insurance Gold Award for CEO of the Year – Consumer Services Gold Award for CEO of the Year – Diversified Services |
Stevies 2019 Gold Award for Executive of the Year – Consumer Services Bronze Award for Lifetime Achievement Award – Consumer Products Industries Bronze Award for Executive of the Year – Diversified Services Bronze Award for Entrepreneur of the Year – Financial Services |
Golden Bridge Awards 2019 GOLD WINNER – Entrepreneur, Founder, or Partner of the Year – Consumer Services : Jean Henri Lhuillier GOLD WINNER – Lifetime Achievement – Jean Henri Lhuillier BRONZE WINNER – Maverick of the Year – Jean Henri Lhuillier BRONZE WINNER – Innovator of the Year – Jean Henri Lhuillier |
Stevies 2018 Gold Lifetime Achievement Award Gold Award for Entrepreneur of the Year – Diversified Services Silver Award for Executive of the Year Bronze Award for Executive of the Year – Financial Services Bronze Award for Maverick of the Year |
Golden Bridge Awards 2018 Gold Award for Executive of the Year – Others Gold Award for Executive of the Year – Diversified Services Silver Award for Executive of the Year – Accounting, Banking, Financial and Insurance Bronze Award for Maverick of the Year Bronze Award for Most Innovative Executive of the Year |
CEO World Awards 2018 Gold Award for CEO Achievement of the Year Gold Award for CEO Excellence of the Year Silver Award for Executive of the Year |
International Business Awards 2017 Gold Award for Executive of the Year – Insurance Gold Award for Executive of the Year – Diversified Services Bronze Award for Executive of the Year – Conglomerates Bronze Award for Executive of the Year – Financial Services Bronze Award for Maverick of the Year Bronze Award for Innovator of the Year |
CEO World Awards 2017 Gold – CEO of the Year, Best Overall Company, CSR Initiative Silver – CEO Excellence of the Year |
Platinum PR Awards 2017 CEO of the Year |
Golden Bridge Awards 2017 Bronze – Executive of the Year |
Asia CEO Awards 2017 Finalist – Global Filipino Executive of the Year |
ICEO World Awards 2017 Gold – CEO of the Year, Best Overall Company, CSR Initiative Silver – CEO Excellence of the Year |
Platinum PR Awards 2017 CEO of the Year |
Golden Bridge Awards 2017 Bronze – Executive of the Year |
Asia CEO Awards 2017 Finalist – Global Filipino Executive of the Year Golden Bridge Awards 2016 Gold Award for CEO of the Year |
International Business Awards 2015 Gold Award for Executive of the Year – Diversified Services category Gold Award for Executive of the Year – Financial Services category Silver Award for Executive of the Year – Conglomerates category Silver Award for Maverick of the Year category Silver Award for Chairman of the Year category Bronze Award for Executive of the Year – Insurance category Bronze Award for Innovator of the Year category |
Asia CEO Awards 2014 Finalist for the Global Filipino Executive of the Year category |
CEO World Awards 2014 Gold Award for the CEO of the Year category |
Golden Bridge Awards 2014 Bronze Award for the Executive Leader of the Year category |
International Business Awards 2014 Gold Award for the Executive of the Year for Insurance Silver Award for the Executive of the Year for Financial Services Silver Award for the Innovator of the Year Bronze Award for the Executive of the Year for Diversified Services |
Customer Sales and Service World Awards 2014 Sales Individual of the Year |
Emissary of Happiness Award Happiest President, CEO |
Melvin Jones Fellow |
2013 Juran Medal Award |
2013 Asia CEO Awards Finalist for Global Filipino Executive of the Year Finalist for Top Employer of the Year Finalist for Executive Leadership Team of the Year |
International Business Awards 2013 Gold Stevie Awards for Executive of the Year (Financial Services) Gold Stevie Awards for Executive of the Year (Diversifies Services) Silver Stevie Award for Senior Sales Executive of the Year Bronze Stevie Award for Customer Service Leader of the Year |
Chamber of Pawnbrokers of the Philippines, Inc. 2011 Pawnbroker of the Year Award |
EXCELLENCE IN MARKETING AND CORPORATE COMMUNICATION
Anvil Awards 2020 Silver Anvil for #KayaNa Forum: Cebuana Lhuillier Micro Savings Launch Gold Anvil for #KayaNa: Unbanked Filipinos No More Movement Gold Anvil for Cebuana Lhuillier’s Iponaryo Campaign Gold Anvil for Cebuana Lhuillier’s Internal Iponaryo Campaign |
Stevies 2018 Celebrating the Legacy at 30! Bronze Award for PR Campaign/Corporate Communications Program of the Year – Internal Disaster Resilience Bronze Award for PR Campaign/Corporate Communications Program of the Year – Public Service |
Golden Bridge Awards 2018 Thank Your for 30! Gold Award for Live Events Celebrating the Legacy at 30 Silver Award for Milestone of the Year |
CEO World Awards 2018 Gold Award for Live Events – Public Relations Event |
Summit Creative Awards 2017 Finalist for TVC & DR Forum |
SNCR New Communications Awards Mobile Experience |
Philippine Quill Awards 2017 Award of Merit for Education, Advocacy and Social Media |
Digital PR and Social Media Award of Merit for Education, Advocacy and Social Media Ninong Ceb Facebook Group |
Golden Bridge Awards 2017 Bronze – Best Apps |
International Business Awards 2017 Silver Award for Best Facebook Fanpage or Group Silver Award for Communications or PR Campaign of the Year – Marketing – Consumer Services Bronze Award for Financial Services Bronze Award for Communications or PR Campaign/Program of the Year – Internal Communications |
International Public Relations Association (IPRA) Golden World Award 2016 RITES Campaign Finalist for Internal Communications |
Summit Creative Awards 2016 Care Messages Bronze Award for Consumer Campaign – Local (Mixed Media) |
Panata Awards 2015 Search for the Happiest Pinoy 2015 Finalist for Advocacy Marketing – Integrated Progam category |
Anvil Awards 2015 Ninong Ceb Facebook Group Gold Anvil Award for Public Relations Tools-Social Media category |
CEO World Awards 2014 Quest to Be the Best Vision Launch Gold Award for Corporate and PR Campaigns of the Year category |
Golden Bridge Awards 2014 Quest to Be the Best Vision Launch Silver Award for Employee Communications Campaign of the Year category |
International Public Relations Association (IPRA) Golden World Award 2014 Cebuana Lhuillier Pera PadaLove Certificate of Excellence for Launch of a new service-Inhouse |
International Business Awards 2014 Cebuana Lhuillier Pera PadaLove Bronze Award for PR Campaign of the Year-Marketing-Consumer Services category |
Ragan’s PR Daily Awards 2014 Cebuana Lhuillier Pera PadaLove Honorable Mention, Best Product Launch category |
Ad Fest 2014 Cebuana Lhuillier Pera Padala TV Ad series "Re-meet" Grande Lotus Roots for Outdoor Lotus category Silver for Direct Lotus category Silver for Film Lotus category |
International Association of Business Communicators (IABC) Philippines Philippine Quill Awards 2013 Quest to Be the Best Vision Launch Excellence Award for Special Events-Internal category 2012 Search for the Happiest Pinoy Merit Award for Advocacy Communication category Merit Award for Special Events-External category |
International Public Relations Association (IPRA) Golden World Award 2013 Pistahang Cebuana Pasasalamat Concert Certificate of Excellence for Event Management (In-house) |
48th Anvil Awards 2012 Search for the Happiest Pinoy Award of Excellence for Specialized Public Relations Projects-One Time Basis |
2012 PanaTa Awards 2012 Search for the Happiest Pinoy Bronze Award for Brand Marketing-Special Events category |
International Business Awards 2011 Nationwide Search for the Happiest Pinoy Silver Stevie Awards |
University of Asia & the Pacific Tambuli Awards 2011 Nationwide Search for the Happiest Pinoy Bronze Award for Best PR-initiated campaign |
International Association of Business Communicators (IABC) Philippines Philippine Quill Awards 2010 Search for the Happiest Pinoy Excellence Award for Special Events-External category |
EXCELLENCE IN CORPORATE SOCIAL RESPONSIBILITY
Golden Bridge Awards 2018 Silver Award for Corporate Social Responsibility Program of the Year Silver Award for Environmental Responsibility Program of the Year |
Stevies 2018 Bronze Award for Corporate Social Responsibility of the Year in Asia |
International Business Awards 2017 Silver Award for Best Facebook Fanpage or Group Silver Award for Communications or PR Campaign of the Year – Marketing – Consumer Services Bronze Award for Financial Services Bronze Award for Communications or PR Campaign/Program of the Year – Internal Communications |
Platinum PR Awards Finalist: -DR Campaign -Isang Bangka -Financial Inclusion Campaign |
International Public Relations Association: IPRA Finalist for Isang Bangka |
Best Business Awards 2017 Best Corporate Social Responsibility |
Golden Bridge Awards 2017 Gold – CSR Program of the Year Golden Bridge Awards 2016 Search for the Happiest Pinoy 2015 Bronze Award for CSR Program of the Year |
Philippine Quill 2016 Education Advocacy Finalist for Corporate Social Responsibility |
International Public Relations Association (IPRA) Golden World Award 2016 Search for the Happiest Pinoy 2015 Finalist for Corporate Social Responsibility |
International Business Awards 2015 FSDN Silver Award for Corporate Social Responsibility Program of the Year category |
Asia CEO Awards 2014 PJ Lhuillier Group of Companies CSR Company of the Year awardee |
CEO World Awards 2014 Cebuana Lhuillier Foundation, Inc. Gold Award for Corporate Social Responsibility of the Year category |
EXCELLENCE IN TECHNOLOGY
ISO/IEC 27001:2005 Certification Networld Capital Ventures, Inc. |
EXCELLENCE IN PAWNING
A trusted member of National Pawnbrokers Association
Cebuana Lhuillier's Commitment to Clients
Cebuana Lhuillier’s commitment is to always provide you, our valued clients, the highest standards of client experience.
We aspire to provide the best client experience every time you transact with us at every channel and through every employee, to make you feel that you are a Kaibigan, Ka-Cebuana.
We provide for your microfinance service needs.
Cebuana Lhuillier offers one-stop-shop services to our clients. Aside from pawning, clients can avail of international and domestic money remittance services, microinsurance and micro savings products, as well as bills payment, foreign exchange, and e-loading services.
When you transact with us, we shall:
Manifest courtesy in our words and actions.
We shall give you due respect and attention in your every service interaction with the company.
Aim to cultivate a lasting relationship.
We shall treat each transaction as a starting point for a lasting relationship by creating a positive first impression and continuously engaging with you after the transaction.
Deliver professional and personalized service.
We shall act, communicate, and present ourselves in a professional manner. We shall value your reputation, personal information (e.g., contact number, beneficiary information), hard-earned money, valuable items, time and effort. We shall be sensitive and aware of your specific needs to be able to deliver personalized service.
We value your feedback.
We are committed to listen to your concerns and help you address your needs. You can get in touch with us through our Cebuana CARES system:
Call us: (02) 7759-9800 or (02) 8779-9800
Office hours are from 9:00 am to 6:00 pm, Mondays to Sundays
We record phone calls to help us provide an accurate and consistent service, and for quality assurance purposes.
Text us*: GLOBE – 0917.81CARES (22737)
SMART – 0918.81CARES (22737)
VIBER – 0918.81CARES (22737)
*Text only. No voice calls.Message us: www.facebook.com/cebuanalhuillierpawnshop
Email us: [email protected]
We will respond to simple e-mail inquiries within the day if received within office hours.
For e-mail concerns that need coordination or investigation, we will acknowledge receipt of your query within 24 hours (if received during office hours) and provide you with a certain time to expect our feedback regarding your query.
For written concerns/feedback, we will reply fully within ten (10) working days from receipt of your e-mail.
We monitor your level of satisfaction with our service.
SMS – We proactively gather your feedback by sending you SMS to check service satisfaction with your recently availed service.
Surveybot –We deployed a chatbot, “Ceb”, for an interactive, digital and automated self-service survey regarding your branch experience. You can search for and chat with him on Facebook Messenger.
We make our services available to you through all the available channels possible.
Aside from our 2,500 branches nationwide, you may access our services using your mobile phone or computer.
We value your loyalty.
Our 24k Plus Membership Rewards Program is a way of showing gratitude to our loyal clients. 24k Plus cardholder are entitled to exclusive privileges, discounts, special offers and other exciting freebies.