About Us

The P.J. Lhuillier, Inc. (PJLI) is the proud parent company of the Cebuana Lhuillier Pawnshop, one of the leading and largest non-bank financial services provider in the Philippines with more than 2,500 branches nationwide. PJLI attributes its dominance in the industry to integrity and heartfelt service, robust network of local and international industry partners, and steadfast commitment to nurture market-leading businesses for its growing clientele.

Besides Cebuana Lhuillier, PJLGC also owns the following companies:

• Le Soleil de Boracay Hotel
• Cebuana Lhuillier Jewelry Premium
• Bacau Bay Resort Coron
• Networld Capital Ventures, Inc.

Through the years, we have grown to become one of the country’s strongest financial services companies. Since opening our first Agencia Cebuana in Cebu, we have been undergoing breakthroughs to achieve our vision of becoming the best.

Company Mission
We are your most trusted financial partner.

Company Vision
We will empower Filipinos through financial services anytime and anywhere.

Through the years, we have grown to become one of the country’s strongest financial services companies. Since opening our first Agencia Cebuana in Cebu, we have been undergoing breakthroughs to achieve our vision of becoming the best.

Top Management

Philippe Jones Lhuillier
CHAIRMAN AND FOUNDER

Jean Henri Lhuillier
PRESIDENT AND CEO

Philippe Andre Lhuillier
SENIOR EXECUTIVE VICE PRESIDENT

Management Committee

Marissa Ancog
FIRST VICE PRESIDENT AND GROUP HEAD
Planning and Quality Management

Anthony Lou M. Bernabe
GENERAL MANAGER AND GROUP HEAD
Cebuana Lhuillier Insurance Brokers, Inc.

Filemon Cecilio Cabungcal
FIRST VICE PRESIDENT AND GROUP HEAD
Finance

CHIEF FINANCE OFFICER

Atty. Rose Ereño
FIRST VICE PRESIDENT AND GROUP HEAD
Legal Services

CHIEF LEGAL OFFICER

Dennis Valdes
Cebuana Lhuillier Rural Bank President

Jose Miguel Jimenez
FIRST VICE PRESIDENT AND GROUP HEAD
Pawnshop Operations Group

Rafael Ladao
SENIOR ASSISTANT VICE PRESIDENT AND EXECUTIVE ASSISTANT TO THE PRESIDENT
Office Of The President

Ergilio Ong
SENIOR VICE PRESIDENT and MANCOM CHAIRMAN
Chief Information Officer, Head of Product Management Group, ICT and Analytics

Allan Malig
FIRST VICE PRESIDENT AND CHIEF TECHNOLOGY OFFICER
Information and Communications Technology Group Head

Michael Sena
FIRST VICE PRESIDENT AND GROUP HEAD
Integrated Marketing and Communications

Erlinda Sumañga
FIRST VICE PRESIDENT AND GROUP HEAD
Money Transfer Group

Jo-Ann Tacorda
FIRST VICE PRESIDENT AND GROUP HEAD
Corporate Services

CHIEF ADMINISTRATIVE OFFICER

Severino Gonzales
FIRST VICE PRESIDENT AND GROUP HEAD
Properties

Ruth Viray

FIRST VICE PRESIDENT AND GROUP HEAD

Shared Services Center

Rozelyn Torreno

VICE PRESIDENT AND EXECUTIVE ASSISTANT TO THE PRESIDENT FOR OFFICE AFFAIRS

Office of the President

Annette Tirol
SENIOR VICE PRESIDENT AND GROUP HEAD
Customer Engagement and Market Development

General Managers

As we continue to serve the local and international markets, our commitment to always provide our clients with excellent service remains to be the integral mission of our organization.

In the recent years, our efforts have been recognized by different award-giving organizations, both local and international.

EXCELLENCE IN LEADERSHIP, PJ Lhuillier Group of Companies

EXCELLENCE IN LEADERSHIP, Jean Henri Lhuillier

EXCELLENCE IN MARKETING AND CORPORATE COMMUNICATION

EXCELLENCE IN CORPORATE SOCIAL RESPONSIBILITY

EXCELLENCE IN TECHNOLOGY

EXCELLENCE IN PAWNING

A trusted member of National Pawnbrokers Association

Chamber of Pawnbrokers of the Philippines Member

Cebuana Lhuillier’s commitment is to always provide you, our valued clients, the highest standards of client experience.

We aspire to provide the best client experience every time you transact with us at every channel and through every employee, to make you feel that you are a Kaibigan, Ka-Cebuana.

We provide for your microfinance service needs.

Cebuana Lhuillier offers one-stop-shop services to our clients. Aside from pawning, clients can avail of international and domestic money remittance services, microinsurance and micro savings products, as well as bills payment, foreign exchange, and e-loading services.

When you transact with us, we shall:

Manifest courtesy in our words and actions.

We shall give you due respect and attention in your every service interaction with the company.

Aim to cultivate a lasting relationship.

We shall treat each transaction as a starting point for a lasting relationship by creating a positive first impression and continuously engaging with you after the transaction.

Deliver professional and personalized service.

We shall act, communicate, and present ourselves in a professional manner. We shall value your reputation, personal information (e.g., contact number, beneficiary information), hard-earned money, valuable items, time and effort. We shall be sensitive and aware of your specific needs to be able to deliver personalized service.

We value your feedback.

We are committed to listen to your concerns and help you address your needs. You can get in touch with us through our Cebuana CARES system:

Call us: (02) 7759-9800 or (02) 8779-9800

Office hours are from 9:00 am to 6:00 pm, Mondays to Sundays

We record phone calls to help us provide an accurate and consistent service, and for quality assurance purposes.

Text us*: GLOBE – 0917.81CARES (22737)
SMART – 0918.81CARES (22737)
VIBER – 0918.81CARES (22737)
*Text only. No voice calls.

Message us: www.facebook.com/cebuanalhuillierpawnshop

Email us: [email protected]

We will respond to simple e-mail inquiries within the day if received within office hours.

For e-mail concerns that need coordination or investigation, we will acknowledge receipt of your query within 24 hours (if received during office hours) and provide you with a certain time to expect our feedback regarding your query.

For written concerns/feedback, we will reply fully within ten (10) working days from receipt of your e-mail.

We monitor your level of satisfaction with our service.

SMS – We proactively gather your feedback by sending you SMS to check service satisfaction with your recently availed service.

Surveybot –We deployed a chatbot, “Ceb”, for an interactive, digital and automated self-service survey regarding your branch experience. You can search for and chat with him on Facebook Messenger.

We make our services available to you through all the available channels possible.

Aside from our 2,500 branches nationwide, you may access our services using your mobile phone or computer.

We value your loyalty.

Our 24k Plus Membership Rewards Program is a way of showing gratitude to our loyal clients. 24k Plus cardholder are entitled to exclusive privileges, discounts, special offers and other exciting freebies.