News & Events

Everything You Need to Know About Cebuana Lhuillier’s 24k Loyalty Program

Hands holding virtual 24K Loyalty Program logo


With 24k Rewards Loyalty program, Cebuana Lhuillier clients can get exclusive privileges, discounts, freebies, and special service offerings for every transaction they make online or at any Cebuana Lhuillier branch nationwide. Since it was launched in 2010, millions of our customers have already become 24k Loyalty Rewards members.

Over the past years, there have been some changes in the program, which further benefited our members. If you wish to learn more, feel free to reach out to us today.

Benefits and Privileges

By being a 24k Loyalty card holder, you can enjoy plenty of benefits. Here are a few examples:

Cebuana Lhuillier Services

When you earn plenty of 24k points, you can use them to buy e-load and pay for service charge for money remittance and pawning.With enough points on your card, it is also possible to purchase Cebuana Lhuillier ProtectMax insurance.

If you wish to donate to charities, you can also use your 24k points for that. Just be sure that the charity of your choice has partnered with Cebuana Lhuillier. Feel free to visit one of our branches and ask our staff for more information.

Special Promos and Offers

All members of the 24k Loyalty program are entitled to join raffle promos occasionally run by Cebuana Lhuillier. To learn about our special promos and offers, be sure to subscribe to our Facebook page and other channels. It is also a good idea to visit our website regularly to stay updated.

Online Portal

Cebuana Lhuillier recently launched an online portal for its 24k Loyalty program. By visiting the website and logging in to your account, you can get access to a wide range of services in the comfort of your home. By browsing the portal through your phone or computer, you can easily find out how many points you have already acquired. Through the website, it is also possible to locate branches nationwide and even book an appointment.

The online portal also allows you to quickly convert your points to e-load or insurance payments. Transferring points from one member to another is also possible through the site. You can also use the appraisal and redemption calculator to get an idea of how much you can get by pawning an item. Lastly, the remittance tracker available on the portal allows you to track the money you sent to a loved one.

Gold Card Upgrade

Exclusive privileges are offered to 24k Gold Card holders. To upgrade your card, you need to obtain 110 points from different transactions within a single year.

If you become a gold card holder, you can earn more points per transaction. You may also be eligible for free jewelry cleaning at some of our branches and be given access to the priority lane.

If you wish to learn more about upgrading your card, do not hesitate to visit Cebuana Lhuillier. The staff in our branches nationwide will answer any questions you might have regarding the 24k Gold Card program.

Earning Points

Accumulating points in your 24k Loyalty card is not difficult. If you have a regular 24k card, you will earn a single point for every P30 that you spend on our services, particularly pawning, domestic remittance, and insurance. You can get a higher number of points for international transactions. For each international payout, you can get 3 points. If you send money abroad, you will earn as much as 5 points.

In a nutshell, you can earn more points if you frequently visit our branches to request financial services. For more information on how to accumulate points, do not hesitate to contact us.

Becoming a Member

There are two ways to become a member of Cebuana Lhuillier’s 24k Loyalty program. You can register online or through one of your branches. Simply do the option that is most convenient for you.

Register Online

Through the program’s website, you can quickly become a member with just a few clicks from your computer or mobile device. Follow these steps:

Go to the 24k Loyalty program’s online portal.
Click the “Sign Up” button and fill out the form with the information needed from you.
Read and agree to the terms and conditions of the program, and then register.
Once you have successfully registered, you will be given a virtual card where you can store your points.

Each time you visit a Cebuana Lhuillier branch for financial services, you need to present your virtual card to the teller. This way, you can ensure that the points that you earned for that specific transaction will be credited to your account.

Visit a Cebuana Lhuillier Branch

It is also possible to become a member by going to your nearest Cebuana Lhuiller branch and asking a staff member for assistance. Here are the steps you should follow:

Request an application form from the branch personnel and fill it out with the necessary details.
Submit the form back to the staff, and present a valid ID.
You will be given a physical card, where your points will be stored.

Keep your card in a safe place, and be sure not to lose it. You need to bring it with you every time you go to Cebuana Lhuillier to properly earn your points.


These are the important things you should know about Cebuana Lhuillier’s 24k Loyalty program. If you wish to learn more about this program, feel free to contact us. You can also visit one of our branches to ask for assistance from our staff.