News & Events

24K Cebuana Card Press Conference in Cebu City



The 24K Cebuana Card was the talk of the town in the queen city of the south Cebu City when Cebuana Lhuillier held a press conference at the Marco Polo hotel.


A first in the pawnbrokering industry in the country, the 24K Cebuana card is Cebuana Lhuillier’s loyalty program for clients. Clients simply need to go to any Cebuana Lhuillier branch to apply.


The 24K Card now also allows clients to view updates of their transactions through its online portal,


Go to for more details on the benefits of Cebuana’s exclusive loyalty card.


Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.