Month: July 2012

 

Businessman and diplomat Philippe J. Lhuillier says he cannot explain why he feels happy most of the time.

Instrumental in building his father’s pawnshop business in Cebu into a dominant player in the country, he says with certainty that his happy disposition is one effective formula for success.

 

“When I wake up, I am already in a happy mood. My wife notices that, and she asked me once why I would jump around and make antics in the mornings,” Philippe tells SundayBiz.

 

His positive aura and innate affection for people perhaps are the reasons he was well loved by the Filipino community in Italy, where he served as Philippine ambassador from 1999 to 2010.

 

Recently, he was appointed by President Aquino to serve as Philippine ambassador to Portugal.

 

Award from Italy

 

Known for his leadership skills and warm nature, Philippe became the first Philippine ambassador to Italy to be given the prestigious award of “Ordine della Stella della Solidarieta Italiana” (Order of the Star of Italian Solidarity).

 

The Italian government gave him the award in recognition of his contributions to the promotion of goodwill between the Philippines and Italy.

 

The award was also in recognition of his efforts to help overseas Filipino workers based there.

 

During his 11-year post in Italy, Philippe opened the doors of the Philippine Embassy. The place became a venue for various activities that serve Filipinos in the foreign country—from computer seminars, to short courses in entrepreneurship, sports, and dialogues with OFWs.

 

“For our short courses, we would invite a guest speaker every week to teach Filipinos,” says Philippine. “Sometimes, when we had no speaker, I myself would teach them entrepreneurship,” he adds.

 

For Philippe, who handed over the leadership of Cebuana Lhuillier to his eldest son, Jean Henri, following his appointment to Italy, things that make him a fulfilled diplomat and a successful businessman are the same.

 

He carries along with him his positive outlook, his Christian values, and genuine concern for people whatever hat he is wearing.

 

Starting young

 

At only 8-years-old, the young Philippe started to learn independence and hard work, and already showed signs of his penchant for entrepreneurship.

 

At that age, he was sent by his Cebu-based parents to Manila to study. Every summer, he would go home to Cebu to learn from his father lessons about running a business. He would also help out in the day-to-day operation of the family business. His father, the late Henry Lhuillier, was a French consul to the Philippines who built pawnshops in Cebu in the 1930s.

 

“My father was strict in giving allowance, and so I know the value of hard work,” Philippe says. He says his father would give him money if he helped out in the pawnshop.

 

It was in grade school when Philippe’s entrepreneurial skills first manifested. Teachers in La Salle required students to bring rosaries every day. What Philippe would do is sell rosaries to his classmates who would forget to bring their rosaries. “I would sell a rosary, which I would get for 30 centavos, for 40 centavos,” he says. They would buy from me because they did not want to be reprimanded,” he says.

 

Seeing how his father valued hard work, Philippe says he has learned not only to work hard but also to love and be happy about working hard.

 

Golden egg

 

Philippe also says he has a golden egg that serves as his good luck charm. The golden egg, which symbolizes his positive outlook in life, was a gift from his father.

 

“I always have it with me,” he says, pointing to the golden egg displayed on his table.

 

On the family’s pawnshop business, Philippe expresses pride over his family’s pawnshop business (which eventually turned into a group of companies). He says it feels good to know that the family’s business is helping individuals, particularly by serving their short-term needs for cash.

 

“Pawnshops help people who are in need of short-term cash. Pawnshops contribute to the economy,” he says.

 

He says Cebuana Lhuiller, the flagship of a string of entities under the PJ Lhuiller Group of Companies, has worked to improve the image of pawnshops in the country. He says that while an old-school perception was that a pawnshop was “a place of last resort,” pawnshops in the country are now viewed more positively by customers.

 

He says in the case of Cebuana Lhuiller, it strives to give its customers the Filipino value of hospitality.

 

“In Cebuana Lhuillier, we tell our staff to say hello and to smile a lot to the customers. We want our customers to feel at home whenever they are in our pawnshops,” he says.

 

He says pawnshops in the Philippines, led by Cebuana Lhuiller, are very much different from those in other countries.

 

In China for instance, he says, a person who visits the pawnshop is required to drop his jewelry for pawning at a box at a high place. The client is not able to see the face of the attendant, he says.

 

“Here in the Philippines, we strive to give a much more personal service—the Filipino way,” he says.

 

Christian values

 

Philippe, who went to La Salle from grade school to college, says he also credits the Christian values taught by the school in the molding of his character. The Christian-La Sallian education helped imbibe in him the values of compassion, discipline, and prayer, he says.

 

“I always carry a rosary in my pocket,” says Philippe. He never got rid of the habit since learning it from grade school.

 

Whenever things get tough, Philippe says he manages to keep on smiling. Besides hard work, Philippe counts on his faith, a positive outlook, and his golden egg to accomplish his objectives.

 

“Like what my father used to tell me, as long as I have the golden egg, I will be fine,” he says with a big smile.

 

Philippe, who aims to significantly build economic and social ties between the Philippines and Portugal as ambassador, says he takes with him his Christian values, his optimism, and his golden egg as he focuses on his new endeavor as ambassador to Portugal.

 

Source: http://business.inquirer.net/69677/philippe-j-lhuillier-a-smile-and-a-golden-egg-keep-him-going

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.

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Manila, Philippines –  Ambassador-designate to Portugal Philippe Lhuillier (right) calls on Foreign Affairs Secretary Albert del Rosario to discuss the possibility of expanding tourism as well as trade, technology and cultural ties with the European country. Lhuillier, former ambassador to Italy, believes the primary objective for his new post is to foster diplomacy to promote the goals of national and economic security as well as the welfare of overseas Filipinos. Portugal’s economic development model has been slowly changing from one based on public consumption to one focused on exports, private investment and development of the high-tech sector. Business services have since overtaken more traditional industries such as textiles, clothing, footwear, cork (of which Portugal is the world’s leading producer), wood products, and beverages.

 

 

Source: Philippine Star

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.

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By Winston A. Maxino

Sun, Jul 01, 2012

 

Mr. Jean Henri Lhuillier, Mr. Miko Jimenez, Mr. Leo Escano, Mr. Jonathan Batangan, officers and employees of PJ Lhuillier Group of Companies, and of Cebuanna Lhuillier Insurance Solutions, guests, my happy friends, good evening!

On Feb. 17, 2010, I was so blessed with an unexpected gift from God. Without my knowing, my sisters-in-law Gigi and Tinette had nominated me in the Nationwide Search for the Happiest Pinoy by Cebuana Lhuillier Insurance Solutions; out of 218 nominees from all over the Philippines and seven finalists, I was proclaimed the winner. I felt so honored to receive this recognition because we, Filipinos, are essentially a happy people. I thought that I was just like all of you and my fun-loving nature was just an ordinary thing. Gigi disagreed and told me that my happy attitude is remarkable. That surprised me — at napaisip tuloy ako – what was so extraordinary about my attitude toward happiness? Nevertheless, Gigi and Tinette — thank you for your belief in me that I could be the Happiest Pinoy!

In my reflections, I realized that what people considered remarkable about me was that I chose to be happy despite all the trials, pains and struggles that plagued me.

After I won, people from many walks of life approached me or got in touch with me to say they were inspired to hear my life story.

Truly, I feel touched and humbled by their appreciation! How I wish I could tell them a defining dramatic moment in my childhood when I made this conscious decision to always be happy no matter what… but honestly I could think of none! I just remember that even as a little boy, I accepted my circumstances, I endured the difficulties and I overcame the challenges – always with a smile on my face, with joy in my heart, and with lots of laughter along the way.

And so I asked myself the next question, what made me like this? I am stumped and have no definite answer. I am not a psychologist so I cannot give you any scientific explanation. I have no psychological theories to expound on; I have no powerpoint presentation with “picha pie” charts. All I have is only myself, my simple life story – perhaps we can all learn lessons from some significant events in my life.

Katulad po ni Jessica Sanchez, ako po ay isang finalist sa AI – siya sa American Idol, ako naman sa Asthmatics Idol! Kung gaano siya kalakas bumuwelta ng hangin sa pagkanta, ganoon din po ako kalakas humigop ng hangin para lang makahinga.

As a child, I was a regular fixture in the hospital emergency room because I suffered from acute asthma. My classmates would ridicule me for being so sickly because more often than not, I would be absent from school. In some of my report cards, there were more “Absent” days than “Present” days. To my classmates, I must have been the greatest anomaly.

But this sickly boy had a strong resolve – I told myself that I would enjoy and have as much fun as I could, just like any healthy child. I would continue to play games and participate in the school activities, mindless of my labored breathing, weak muscles and skinny body.

Even if I knew the other kids did not want me as their teammate because I would certainly be a liability, I still volunteered to join. I distinctly remember that when I was in Grade 4, I was appointed the Team coach for volleyball during the school intramurals. I felt so honored and proud. I thought I was finally accepted. Later on, I found out that my teammates decided to appoint me as coach, not because I played well, but in order to prevent me from playing and thereby increase their chances of winning. Naisahan po nila ako nung panahon na yon.

It was never easy every time I would be segregated because of my physical handicap. Pero matigas po ang ulo ko at makapal po ang aking mukha; kahit pa sabihin nilang lahat na hindi ko kakayanin, magpupumilit pa rin ako sumali. I refused to just be a spectator.

The time came when I fervently wanted to join the Boy Scouts, only to be rejected by the Scoutmaster who declared that I would not pass the physical requirements for hiking and camping. That was a major letdown for a child of 10, but I did not take no for an answer.

I asked my homeroom teacher to help me convince the Scoutmaster, but she said she could not do anything. What else could be the recourse of a child desperate to pursue his dream?

Nowadays, we have Isumbong Mo Kay Tulfo! but many years ago, I had a better equivalent: Isumbong Mo Kay Tatay! My father [Atty. Luciano Maxino], who fully supported my dream, wrote the Scoutmaster what I saw was a very short letter of about three sentences. Later that day, the Scoutmaster would inform me that I was already officially registered as a Boy Scout of Silliman University Elementary School.

I hurdled the first challenge of getting in but many more would soon follow. Sometimes during encampments, my parents had to pick me up in the middle of the night because of severe asthma attacks. Because of this, the other Boy Scouts would tease me for being a we
akling. To cope with the physical activities, I secretly took ephedrine tablets at night.

I knew that the physical rigors would be tough, so I did everything I could to excel in the other scouting activities. I won the knot-tying contests, the oratorical and extemporaneous speaking contests, and the Semaphore and Morse code contests.

I must have been a pain in the neck to my Scoutmaster who was forced to give me extra care and attention, but I would like to think that he eventually valued what I contributed to the organization.

At the age of 14, I earned the highest Boy Scout rank of Maginoo, besting others who were older than me. For an unprecedented four straight years, I garnered the Most Outstanding Boy Scout of the Year Award, which earned for me a school scholarship that partly paid for my high school education.

Happy endings do happen. I repaid my father’s three-sentence letter with four awards and four years of scholarship money. I am sure these made him and my mother very happy. I remember my mother’s beautiful smile each time she went up the stage to pin my Most Outstanding Boy Scout medal. And more importantly, I was very happy to have lived my dream and become a true-blue Boy Scout!

Looking back at other events in my life, I could see similar patterns of downs and ups: when life handed me a setback, I refused to be defeated, I called on the support of loving people, and I worked hard to improve my situation.

Sometimes, my efforts were rewarded with victories; sometimes, I lose the fight and simply gained valuable lessons. I will not fool you; although I consider my resolve to be strong, it is not made of steel. I also go through moments of weakness, anger and sadness. I also join the ranks of the fallen.

But as Angelicue Kudjo said, “You can fall, but you can also rise”; so, after all the drama has subsided, somehow I manage to pick myself up, lick my wounds and move forward. Life is beautiful again!

I would like to take you back to the year 1996, when my second daughter Brina Kei was born with Down Syndrome. In case you are not familiar with this genetic disorder, children with Down Syndrome used to be called “mongoloids”.

We brought her to a geneticist who gave a very poor prognosis for her future. My daughter’s muscle tone was so weak that the doctor predicted that she would not amount to anything much.

I was so devastated and this was one time when I asked God, “Why me? Bakit mo ako binigyan ng problemang ganito?“ Nagtampo po ako sa Panginoon.

But after that sulking episode, I vowed never to see my child as a problem. I declared — she would not be a burden. She would not be an object of pity. I looked at my child and resolved to see her as a blessing. I rallied my wife Alina, my daughters Alayne and later Carlin, our families, teachers, therapists and friends to support the work of giving Brina every fighting chance at a functional life.

At eight months old, we started her weekly speech, occupational and physical therapies. At two years old, her developmental pediatrician gave the go-signal to mainstream her in a regular kindergarten school. Today, Brina is an active 15-year old who likes music and dancing. With the help of a tutor, she is able to pass her subjects in a regular school. She currently works part-time as an assistant in her tutor’s office. This school year, she will be in 4th year high school, and as early as now, she is excited about her graduation. After high school, she plans to take up Hotel & Restaurant Management as a livelihood course.

What if? … What if … I had given up on my special child that sad day in the geneticist’s clinic? Then I would have deprived myself of so much happiness. Brina’s achievements are amazing, her innocence is delightful, her kindness is heartwarming and her sincere affection is comforting. I always tell Brina that she is the best Down Syndrome kid in the world, and indeed she has turned out to be one of the biggest blessings of my life!

There are times I wish I were Incredible Hulk and I can smash all my problems away! Not all of my battles end in victory; some battles are lifelong struggles.

In the year 2000, I landed in the hospital because I could not walk or move my body. I could not laugh without excruciating pain. It was painful to even breathe.

After five agonizing days and four sleepless nights, the doctors finally diagnosed my condition as a rare and incurable degenerative disease called Ankylosing Spondylitis. “Ano daw iyon?” I asked.

At first, I could not even pronounce the name of the disease, but I was certain I heard the doctor right when he said it was incurable and it was degenerative. Ibig sabihin, habambuhay ko pong titiisin ang sakit na ito at, habang tumatagal, lumalala ang sakit ko. Kung dati, nagtampo ako sa Panginoon, ngayon nagalit na talaga ako. Sabi ko, “Ano na naman ito, Lord? Bakit mo ako pinaparusahan ng sobra-sobra? I think I am a good man – I don’t drink, I don’t smoke, I don’t gamble, I don’t do drugs. What wrong have I done to deserve this? Wah!”

But God is kind, He allowed me to rant and rave, then He soothed my angry heart. I started to realize that for as long as I regard my disease as a punishment from God, I will remain angry and bitter.

So I resolved to change my mindset: Ankylosing Spondylitis is not my punishment or my enemy, it is my teacher and my friend. It is not here to weaken or defeat me, it is here to help me grow into a stronger, wiser and kinder human being.

I have accepted that my pain and suffering are here to stay. They are part and parcel of my life, as real as my heartbeat and as constant as my breathing.

Right now as I speak, I am in pain. And I am able to bear the pain only because I take pain relievers and I undergo the very-expensive infusion every two months. Pat

i po bulsa ko, sumasakit na rin dahil sa sobrang mahal ang mga gamot.

My awesome doctors and nurses, my wonderful family, my generous and understanding boss, my loyal subordinates, and my caring friends have become my angels who raise me up, and see me through the rough patches. My gratitude to them is so deep and profound for all their love and support. They have given more meaning to my life!

With all the blessings these people bring to my life, why should I stay focused on my pain and suffering? I figured I have two choices: one, I can wallow in self-pity, be miserable and, in the process, make others feel miserable when they are around me; or two, I can grin and bear it with as much grace as I could, be happy and make the people around me happy as well.

Life is short, so I will fill my life with as many happy moments as I can make and I will be grateful for every small blessing that comes my way. I will laugh as loud and as often as I could, I will bring joy and cheer to other people, and I will be thankful to God for everything that I have been favored to have.

Rabbi H. Schachtel said “Happiness is not having what you want, it is wanting what you have.” Happiness is not the absence of pain and suffering but the courage and determination to deal with them. Happy people are the little heroes of the world.

The time has come for Cebuana Lhuillier Insurance Solutions to find another little hero in our midst. When I received the programme for today, my attention was caught by the theme Honoring and Celebrating the Filipino Resilience.

I asked myself, am I resilient? What exactly does resilience mean? I found a very simple definition of resilience from Wiki-Answers: “Resilience is when someone has had a bad past and has bounced back and has put his bad experiences behind him and moved on with his life”.

In other words, resilience is having a certain streak of stubbornness that rebels against despair and helplessness. Parang si Jaworski, never say die! To borrow the Ombudsman’s words, “Never ever! Excuse me!”

If this is resilience, then I think I have it. The burning question still playing in my mind is: “Am I resilient because I am happy, or am I happy because I am resilient?” I am sorry, I don’t know the answer to that question. Hindi po ako nagpapalusot, talaga pong hindi ko alam.

But one thing I know… happiness is a decision you make everyday. When life gets you down, you get back up and hope that it will get better.

When the world has turned its back on you, surround yourself with the few people who truly love and cherish you.

When the difficulties seem insurmountable, have faith that God will provide the relief. When good things come your way, appreciate them and give thanks.

When there is an opportunity to share your blessings with others, grab it. It might help to have $2.4 million in the bank, but money cannot buy your resilience and happiness. Believe it or not, you already have everything you need to be happy.

Ladies and gentlemen, I was adjudged the Happiest Pinoy, and I sincerely thank Cebuana Lhuillier Insurance Solutions, not only for this recognition, but also for opening my eyes about what it truly means to be happy.

I share this honor with every person here tonight and with every Filipino out there who may be suffering from physical, emotional or mental pain but have chosen to take a positive outlook in life.

Two years ago, a friend, who read in the newspapers about my being hailed as the Happiest Pinoy, sent me a text message, “Congratulations, Pare! May you be contagious and I hope to be infected.”

That is my wish for all of you here tonight, that you may be infected with the happy virus and that you will eagerly pass it on!

Now, the Happiest Pinoy of the Republic of the Philippines wishes to be excused.

 

(Winston A. Maxino, who won the Happiest Pinoy search in 2010, delivered this speech last May 31st at Nurture Spa Village in Tagaytay City before executives of the PJ Luillier Group of Companies and the Cebuana Lluillier Insurance Solutions.)

 

Source: MetroPost

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.

 

 

 

 

 

Sun Cellular has made available its selection of Sun prepaid loads to all Cebuana Lhuillier Pawnshop branches nationwide.

 

“With the continuous rise of our subscriber base all over the country, we have to do what we can to improve the availability of our prepaid loads. This is also in line with the massive network expansion that the company is focusing on right now,” says Michele P. Curran, Vice President for Sun Business Marketing.

 

After the company’s acquisition by the PLDT Group, Sun Cellular has begun further intensifying its network coverage.

 

“This partnership with Cebuana Lhuillier fits the bill perfectly. The amount of Cebuana Lhuillier branches nationwide gives our prepaid subscribers the freedom to go anywhere in the country without ever compromising their connectivity requirements,” adds Curran.

 

Cebuana Lhuillier has over 1500 branches all over the Philippines, and is now among the hundreds of thousands of Sun Cellular product retailers.

 

For more information on this and other business solutions, log on to Sun business’s dedicated web site, http://sunbusiness.com.ph/. You can also check updates by logging on to Sun Cellular’s official Facebook page: facebook.com/suncellularph or on Twitter: twitter.com/suncelltweets.

 

Sun Cellular is a member of the PLDT Group.

 

 

Publication: Business Mirror

Section: Sunday Life

Page: B1

Date: July 8, 2012

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.

 

 

 

WASHINGTON, D.C.-The Cebuana Lhuillier Insurance Solutions has launched the Second Nationwide Search for the Happiest Pinoy. The campaign aims to look for and recognize the most cheerful and optimistic Filipino who has remarkably exhibited resilience amidst life's constant challenges and who has made a significant impact in the lives of others.

 

The Search is open to Filipinos 10 years old and above or organizations or groups registered with the Securities and Exchange Commission. To nominate, one may secure online nomination forms and upload entries to the Happiest Pinoy website and submit the accomplished form to the CLIS head office located at 821 A. Spring cor. J. P. Rizal Street, Makati, Philippines.  Nominations will be accepted until July 31, 2012.

 

The “Happiest Pinoy” winner will receive a cash prize of P250,000 and trophy while the nine runners-up will receive P25,000 each and a trophy. The top 10 finalists will be presented to the media and the “Happiest Pinoy” will be announced during a gala dinner on September 25, 2012 at Shangri-la Makati.

 

Interested parties may visit the “Happiest Pinoy” website at www.happiest-pinoy.com for more details and guidelines on the Search. (PR)

 

Source: Saipan Tribune

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country. For 25 years now, PJ Lhuillier Group of Companies’s flagship business has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers.  Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.

 

 

Please wait for the notification letter or SMS notification for the details on how and where to claim your prize.*24k Cebuana cardholders will receive an additional P5, 000 cash.

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.

 

 

 

 

 

 

Cebuana Lhuillier commemorated Philippines’ 114^th Independence Day with Filipinos based in Dubai and Hong Kong on June 8 and 10, respectively.

 

In cooperation with the Filipino Communities in Dubai and North East Emirates and the Philippine Association of Hong Kong, Cebuana Lhuillier brought the best of Philippine Fiestas to our kababayans overseas. The two events celebrated the uniqueness of our culture through a showcase of various talents performed by the Overseas Filipino Workers along with selected GMA7 artists.

 

Cebuana Lhuillier also teamed up with its local and international remittance partners including Moneygram, BDO, Iremit, and PLDT Global to intensify the audience’s excitement with a raffle, distribution of gift packs and prizes.

 

Present during the events were CLSC Vice President Philippe Andre D. Lhuillier, CLSC International Relations Managers Rogelio Ignacio and Lucas Windelmer Reganit.

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.

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The UA&P Tambuli Awards is the only global award that celebrates Integrated Marketing Communications (IMC) effectiveness and the promotion of societal values in one award.

 

Honoring the year’s best advertising campaigns that have values both business results and socially relevant marketing communications, the UA&P Tambuli Awards 2012 was held last June 15 at the University of Asia and the Pacific. The night’s top prize, the Carmencita Esteban Platinum Award, went to Contract Advertising India Limited. It was the first time that the prestigious award had been given to an international agency, signifying the Tambuli Awards’ shift to a more globally expansive competition. Meanwhile, the awards for Effectiveness Advertiser of the Year went to Publicis Manila and its client, Nestle Philippines, respectively. Ma. Belen Pilar Fernando, Alaska Milk Corporation Marketing Vice-President, also brought home one of this year’s top awards when she was named the Chief Marketing Officer (CMO) of the Year. The award was introduced last year to honor the CMO who demonstrated leadership in achieving marketing excellence and profitability for the organization, and promoting societal values through integrated marketing communications.

 

Following a case study entry approach, the Tambuli Awards aspires to be the benchmark and resource for effective integrated marketing communications (IMC) programs. It is also the first and only award-giving body in Asia of its kind, giving equal measure to both profitable integrated marketing communications campaigns and the simultaneous promotion of societal values. Entries submitted must prove that the campaigns resulted not only in the increased profitability but also to the betterment of society. The awards became an annual event in 2010 after garnering momentous success in the media and industry since its launch 2005, establishing its benefactor, UA&P School of Communication (SCM) as “The Leader in IMC Education in Asia.”

 

This year’s competition received nearly 200 entries from top advertising agencies and clients from the Philippines and around the Asia-Pacific Region. The number of submissions increased steadily since the awards started in 2005 and this year proved to be no exception with the number of entries from foreign companies on the upswing as well. For a full list of this year’s Tambuli Awards winners, visit www.tambuliawards.com.

 

Awards

CMO OF THE YEAR AWARD
Ms. Ma. Belen Pilar Fernando
Vice-President, Marketing
Alaska Milk Corporation

 

EFFECTIVENESS AGENCY OF THE YEAR

Publicis Manila

 

EFFECTIVENESS ADVERTISER OF THE YEAR

Nestle Philippines

 

CARMENCITA ESTEBAN PLATINUM AWARD

Campaign Title: Diwali mithaas (Sweetness) campaign

Agency: Contract Advertising India Private Limited

Client: Cadbury India Limited

 

Best Advocacy Campaign

 

Gold

• “Electrolux Clothes and Hugs” by Red Rocket Marketing Services and Creative Group, inc. for Electrolux Philippines, Inc.
• “Basta Pinas, Biyahe Tayo! A Bonamine Travel Advocacy Campaign” by Ogilvy & Mather (Philippines), Inc. for Johnson & Johnson (Philippines), Inc.
• “Maghintay” by Publicis JimenezBasic for Monde Nissin Corporation
• “Run for 10,000 more shoes” by Publicis Manila, Inc. for Nestle Philippines, Inc. • “Earth Hour: Beyond the Hour” by Leo Burnett Manila for WWF-Philippines

Silver

• “A Cause For Movement” by Ogilvy & Mather (Philippines), Inc. for 57-75 Education Reform Movement
• “IKEA Baby Steps” (Malaysia) by Lowe and Partners Sdn. Bhd. for Ikano Pte. Ltd
• “First Day” of National Book Store
• “Live Positively 2011″ by Momentum Philippines/McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation
• “Unilab Ideas Positive 2011: Transforming Communities with the Filipino Youth” by Ogilvy & Mather (Philippines), Inc., and Ogilvy Public Relations for United Laboratories
, Inc.

Bronze

• “Tiger Energy Playground” by Ace Saatchi & Saatchi for Kraft Foods Philippines

 

Best Established Brand Campaign

 

Gold

• “100 Years of Nestle in the Philippines” by Publicis Manila, Inc. for Nestle Philippines, Inc.
• “The OFW Project (The 2011 Coca-Cola Christmas Campaign) Coca-Cola” by McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation

Bronze

• “Pass Your Paper” by Publicis JimenezBasic for Monde Nissin Corporation
• “Say It Big” by Publicis Manila, Inc. for Nestle Philippines, Inc.

 

Best Integrated Digital Program

 

Gold

“Walang Iwanan” by Lowe, Inc. for the Philippine National Red Cross

Silver

“Get Up” by ISM, ASPAC for Golden ABC

 

Best Insights and Strategic Thinking

 

Gold

• “Diwali mithaas (Sweetness) campaign” by Contract Advertising India Private Limited for Cadbury India Limited
• “Kampihan Na!” by Publicis Manila, Inc. for TV5

Silver

• “IKEA Baby Steps” by Lowe and Partners Sdn. Bhd. for Ikano Pte. Ltd (Malaysia)
• “100 Years of Nestle in the Philippines” by Publicis Manila, Inc. for Nestle Philippines, Inc.
• “Pure Air Lovers Society, The largest social cause community in India in the shortest time” by Lowe Lintas & Partners for Suzlon Energy Ltd.

Bronze

• “Sideline” by Y&R Philippines for Cebuana Lhuillier Services Corporation
• “Earth Hour: Beyond the Hour” by Leo Burnett Manila for WWF-Philippines
• “Carefree Girl Talent Search” by Lowe & Partners Malaysia for Johnson & Johnson Sdn. Bhd.
• “Rite Of Passage” by Publicis JimenezBasic for Monde Nissin Corporation
• “Fight Nerve Aging!” by Lowe, Inc for United Laboratories, Inc.
• “Perfect Date” by BBDO Guerrero/Proximity Philippines for Johnson & Johnsons Philippines
• “Life is Extraordinary” by DM9JaymeSyfu, Inc for Smart Telecommunications, Inc.

 

Best Innovative and Integrated Media Campaign

 

Gold

• “Mas Summerap ang Summer!” by Lowe, Inc. for Alaska Milk Corporation
• “Diwali mithaas (Sweetness) campaign” by Contract Advertising India Private Limited for Cadbury India Limited
• “Maghintay” by Publicis JimenezBasic for Monde Nissin Corporation
• “Kasambuhay Habambuhay Short Film Anthology” by Publicis Manila, Inc. for Nestle Philippines, Inc.
• “Nestle 100 Years Kasambuhay, Habambuhay” by Zenith Optimedia Philippines for Nestle Philippines, Inc.

Silver

• “Pure Air Lovers Society, The largest social cause community in India in the shortest time” by Lowe Lintas & Partners for Suzlon Energy Ltd.

Bronze

• “McDonald’s Rah-Rah” by Leo Burnett Manila for Golden Arches Development Corporation
• “Earth Hour: Beyond the Hour” by Leo Burnett Manila for WWF-Philippines

 

Best Teens Brand Campaign

 

Gold

• “Coca-Cola Music (Teen Recruitment Campaign)” by McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation

Silver

• “Carefree Girl Talent Search” by Lowe & Partners Malaysia for Johnson & Johnson Sdn. Bhd.

 

Best Family-Oriented Brand Campaign

 

Gold

• “Cadbury Dairy Milk In-Home Campaign” by Ogilvy & Mather Pvt. Ltd. for Cadbury India Limited
• “McHappy Day” by Leo Burnett Manila for Golden Arches Development Corporation
• “McDonald’s 30 Years of Magic” by Leo Burnett Manil
a for Golden Arches Development Corporation
• “100 Years of Nestle in the Philippines” by Publicis Manila, Inc. for Nestle Philippines, Inc.
• “Maghintay” by Publicis JimenezBasic for Monde Nissin Corporation
• “The OFW Project (The 2011 Coca-Cola Christmas Campaign)” by McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation

Silver

• “Oreo-Bringing India Together” by Interface Communications for Kraft Cadbury India
• “Salubong” by DDB Philippines for Meralco

Bronze

• “Extra” by McCann Worldgroup Philippines, Inc. for Bank of the Philippines Islands
• “The Planetarium” by DDB Philippines for Family Entertainment Center, Inc.-NFSDC
• “Eden Sarap ng Pasko: Muling Balikan ang Salu-Salo” by Mindshare for Kraft Foods Philippines
• “Ang Tibay ng Pinoy” by Publicis Manila, Inc for Nestle Philippines, Inc.

 

Best in Creative Idea and Execution

 

Gold

“Kasambuhay Habambuhay Short Film Anthology” by Publicis Manila, Inc. for Nestle Philippines, Inc.

Silver

• “Tiger Energy Playground” by Ace Saatchi & Saatchi for Kraft Foods Philippines
• “The OFW Project (The 2011 Coca-Cola Christmas Campaign)” by McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation

 

Best Public Relations (PR) Initiated Brand Campaign

 

Silver

“Cif: Philippines’ Shining Moment” by Strategic Works, Inc. for Unilever Philippines

Bronze

• “McDonald’s 30th Anniversary Celebration” by EON The Stakeholder Relations Firm for Golden Arches Development Corporation
• “Buhay Rizal Values Campaign” by Philippine Integrated Advertising Agency, Inc. for Yuchengco Group of Companies

 

Best Media-Initiated Brand Campaign

 

Bronze

• “Coloururlife” of Amway Philippines LLC.
• “Higit sa Balita” of Associated Broadcasting Company (TV5)
• “e.Studyante” by Mediacom Philippines for Procter & Gamble Distributing Philippines
• “i-Shine Talent Camp” by MEC Philippines for Wyeth Philippines

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.

 

 

 

 

 

My personal experience with transacting with Cebuana Lhuillier is a very pleasant one. We have all experienced having money problems and sometimes have ran to friends and family for financial assistance and some of us have had to withstand harsh words and even rejection and disappointment. Money is a precious resource that we all need to manage properly but sometimes there will be bumps on the road that will require us to spend more than we should, whether we like it or not. Most people look down on those who are desperate for money, immediately branding you as second-class. Cebuana Lhuillier is exactly the service that will save you from the embarrassment and disappointment. When I was having money troubles last year, Cebuana Lhuillier paid my rent and utilities bill. It was painless and you didn’t leave the place feeling humiliated. The branch manager of Cebuana Lhuillier in my building was very nice, accommodating and chatty. I kinda like being with chatty people as I do sometimes enjoy neighborhood gossip.

 

 

I got the opportunity/ to speak with Cebuana Lhuillier’s management team headed by brothers Jean Henri Lhuillier and Andre Lhuillier. Truly the visionaries, Jean Henri and Andre Lhuillier are hands-on in developing financial product offerings to the common Pinoy living in the city and in the province. CLP (Cebuana Lhuillier Pawnshop) is basically the financial services outlet in places where banks cannot setup shop. Loans and other services are offered with the most basic and spartan of documentation, yet safe, efficient and convenient for all people needing access to ready funds.

 

 

Nice to know that they are giving away special edition Cebuana Lhuillier MyPhone cellphones to clients who have the 24k card and are frequent return customers. You can’t buy this phone but you can have it if you are a frequent customer. Just troop to the nearest CLP for more details. Chances are, there is one within walking distance from where you live.

 

 

 

 

CLP is also looking for the Happiest Pinoy. It is a search that has started last year and they are still accepting nominations. Prizes include cash and other goodies. For more information see more details on their Facebook page.

 

 Source: http://arpeelazaro.com/2012/06/30/cebuana-lhuillier-celebrates-25th-year-of-service/

 

Cebuana Lhuillier Pawnshop has been the leading pawnshop chain in the Philippines with over 1,500 branches across the country—from Aparri to Tawi-Tawi. For 25 years now, Cebuana has been true to its slogan “Walang Kapantay Magpahalaga” through the incomparable services that the company offers to its customers- this includes — pawning, local and international remittance, insurance, bills payment, e-load, collection, and foreign exchange. Founded in 1987 by the current Philippine envoy to Portugal, Ambassador Philippe Jones Lhuillier, Cebuana Lhuillier is currently managed by its President and CEO, Jean Henri Lhuillier.