News & Events

12 Years of being a Home to the Homeless


Arturo B. Diago, Cebuana Lhuillier President and CEO Jean Henri D. Lhuillier and P.J. Lhuillier Foundation Inc. Executive Trustee Atty. Cesar R. Vidal


In 2011, typhoon Sendong, the deadliest storm to hit the Philippines in 14 years, brought most of its destructive wind and rain in Northern Mindanao, particularly in Iligan City. Two years after the devastation, storm victims from the far-flung areas of Iligan City still cry for help.

In answer to this call, P.J. Lhuillier Foundation, Inc. (PJLFI), the social responsibility arm of Cebuana Lhuillier, donated Php 204,000.00 to the distressed families in Sitios Panoroganan and Kalilangan in Iligan City which will be used to build 12 new homes. An act which significantly represents the Foundation’s 12 years of providing true and incomparable service to the Filipinos.

PJLFI Chairman and Ambassador in the Philippines to Portugal Philippe J. Lhuillier, as represented by Cebuana Lhuillier President and CEO Jean Henri D. Lhuillier and PJLFI Executive Trustee Atty. Cesar R. Vidal, turned over the check to Mr. Arturo B. Diago, Corporate Services Executive Vice President at Directories Philippines Corporation, on behalf of Our Lady of Fatima Parish in Iligan City. The parish oversees the construction of the houses and a multi-purpose gym in the affected barangays.