October 8, 2009—Cebuana Lhuillier Pawnshop supports Goodyear’s Bayani ng Kalsada, a nationwide search for motorists who have shown heroism. The campaign aims to recognize motorists for their valiant efforts and place premium on their importance to society.

As a partner in the search, Cebuana Lhuillier will distribute giveaways during Bayani ng Kalsada stickering events and provide Pera Cards pre-loaded with 10,000 pesos for each of the winners. Nomination forms are also available in selected Cebuana Lhuillier branches nationwide.

The campaign launch, hosted by journalist Cito Beltran, was attended by Goodyear officers, the members of the press and partners. Cebuana Lhuillier was represented by Cebuana Lhuillier Insurance Solutions (CLIS) General Manager Mr. Jonathan Batangan.

The nationwide campaign will culminate in March 2010 with the announcement of the grand prize winner and four runners-up.