CEBUANA LHUILLIER PERA PADALA TV COMMERCIAL LAUNCHED AT ASAP

September 27, 2009—The new Pera Padala commercial with Sarah Geronimo as its official endorser, was launched at ABS-CBN’s Sunday noontime show, ASAP.

Through this commercial, viewers will feel the heart behind the money sent through Cebuana Lhuillier Pera Padala kidlat-bilis money remittance. It’s not just about the money being sent, but the love from the sender that comes with it; hence the tagline, “Sa Cebuana Lhuillier, damang-dama ang Pera Padala.” During the launch of the commercial, stars including Toni Gonzaga, her sister, Alex Gonzaga, Gina Pareño, and Gerald Anderson rendered heartwarming songs expressing love and appreciation for friends and family.

PJ Lhuillier Group of Companies CEO Jean Henri Lhuillier speaks highly of Sarah Geronimo, Pera Padala’s first celebrity endorser. “We chose Sarah because of our positive experience working with her for our pawnshops. She’s successful, talented, down-to-earth, and accessible. She’s the kind of inspiration that we want for our customers. These are hardworking people who uphold family values and who want a better life. We hope through our service, we can help in the same way.”