Sarah Geronimo renews contract with Cebuana Lhuillier

July 15, 2009 - Popstar princess and actress Sarah Geronimo and Mommy Divine Geronimo, joined by Mr. Vicente R. del Rosario, Jr, business manager of Viva Artists Agency, Inc., renewed their contract with PJ Lhuillier, Inc. (PJLI) as the official endorser of Cebuana Lhuillier Pawnshop.

Sarah and Mommy Divine have been endorsing Cebuana Lhuillier Pawnshop since 2008. A multi-talented artist with humble beginnings, Sarah's success has given hope and inspiration to many Filipinos. Mommy Divine's unwavering support for Sarah echoes Cebuana Lhuillier's guiding principle: Walang Kapantay Magpahalaga.

This year, Cebuana Lhuillier Services Corp. (CLSC) is also pleased to have Sarah Generonimo as Pera Padala's first ever celebrity endorser.

PJ Lhuillier, Inc. subsequently forged a partnership with Young and Rubicam (Y & R), as its official advertising agency. Y & R will work hand in hand with Cebuana Lhuillier in all its branding and promotional campaigns.