The country's largest pawnshop chain, Cebuana Lhuillier Pawnshop, began as four pawnshop outlet in Metro Manila in the mid-1980s. Cebuana Lhuillier Pawnshop today has branches spread all over the Philippines serving the Filipino pawner everywhere. Cebuana Lhuillier Pawnshop traces its roots to Cebu.  There, French Consul to the Philippines Henry Lhuillier established in 1935 his first of a chain of Agencias.  He then opened several more branches in Cebu, as well as in nearby provinces of the Visayas. In 1968, Henry Lhuillier's son Philippe Lhuillier went forth and opened the first Lhuillier pawnshop at Libertad Street in Malibay, Pasay under the trade name Agencia Cebuana. As the years passed and with the support of hardworking personnel, several more branches were opened in Metro Manila as well as in Northern, Central and Southern Luzon.  Soon branches sprouted in the south - in key provinces like Davao, Cagayan de Oro and Bukidnon. In 1987, the company pursued nationwide expansion.  It then adopted the trade name Cebuana Lhuillier. Since then, every Philippe Lhuillier-owned pawnshop branch that opened anywhere in the Philippines carried the name Cebuana Lhuillier.  Branches as far north as Aparri and as far south as General Santos were servicing the needs of over 25,000 customers a day. Cebuana Lhuillier Pawnshop is the country's largest pawnshop chain with branches in almost every city, town or district in the Philippines. "Walang Kapantay Magpahalaga" is the slogan that guides Cebuana Lhuillier in its everyday dealings with customers.  The company takes pride in every opportunity where it has been able to live up to this commitment.